I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Secrets of Video Production Blows into the Windy City, Chicago

Posted: March 31st, 2010 | Author: | Filed under: Apple, Education, video, Workflow | Tags: , , , , , , , , , , , | No Comments »

Video production for photographers is coming to Chicago on April 16 and 17. I’m looking forward to the windy city right after visiting NAB in Las Vegas for a few days.
Friday night is going to be the APA evening presentation from 6:30pm to 9:00pm where I give a basic outline of the process of video production within a still production and the additional software and equipment needed. Richard Wiser of VMI Broadcast and Professional video said of the evening, “ I found the information accurate and interesting and your presentation top-notch.” See http://midwest.apanational.com for more details.

Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including about when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in their own productions. See www.tiny.cc/chiapr17 for more details.

Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production a understanding of how to judge what equipment and software to use. Once the photographer is producing video, there are a number of ways to market their new skill set to current and potential clients.

Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.

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Seattle hosts Video Production for Photographers

Posted: March 17th, 2010 | Author: | Filed under: Apple, video, Workflow | Tags: , , , , , , , , , , | No Comments »

“I found the information accurate and interesting and your presentation top-notch” – Richard Wieser video professional services for VMI Broadcast and Professional Video.

Seattle’s Secrets of Video Production for Photographers evening presentation and workshop was a blast.  Both events took place at the Seattle Pacific University, a beautiful campus in northern Seattle.  Along with my past sponsors of Apple, Manfrotto, Zeiss, Panasonic, Redrock Micro, Beachtek, Smartsound, Marshall Electronics, Sennheiser, LaCie, Hoodman USA, there were the new and very welcome sponsors of Rawworks, K-tek and Agencyaccess.

I’d like to say a little bit about these new sponsors who along with my other sponsors that help bring photographers across the nation the information photographers are going to need to compete in the new media world.  Rawworks is a post house, which means it finishes the video with editing, audio sweetening, color grading (color correction) and format conversions.  Although Rawworks handles all type of video, it has taken a special interest in HDSLR post-production.  I suggest before embarking on a video project involving serious post-production, consider talking to them.  Check out their website at hdirawworks.com.

K-Tek has also joined in spreading the video production information to photographers.  They added important items to the equipment I have been showing which are a superb shock mount and a combination fuzzy with shock mount.  These improve the sound quality by reducing the unwanted vibrations and wind noise that otherwise would be picked up by the microphone.  Their website is ktekbooms.com.

And, of course, all the right equipment and hard work in producing video means little if you are not letting the world know you have added this new service.   This is where Agencyaccess becomes an important part of your overall plan.  They can help you in getting the word out to potential clients by supplying you an up-to-date database of prospective clients and a wide variety of ways of getting your promotions designed and out to them.  To see more of their services, go to agencyaccess.com.

Friday evening’s group was there to find out what this new convergence of photography and video is going to mean to them and get a glimpse at the new tools and techniques they would need to use.  Richard Wieser of the VMI video, www.vmivideo.com, was there to answer questions for some of my sponsors like Panasonic, Sennheiser, and Marshall Electronics. VMI has stores in California and Washington and is an excellent resource for video gear.

Some of Saturday’s group already had upcoming projects that included a video component and were seriously looking for answers to the many questions shooting video brings up for the photographer.   I gave the group a good overview of how to get started and what to prepare for in video production.  I also had a chance to answer specific questions about individual photographer’s problems concerning their future productions.

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Secrets of Video Production Coming to Seattle

Posted: March 3rd, 2010 | Author: | Filed under: Apple, Education | Tags: , , , , , , , , , , , , | No Comments »

©Lee White

The Secrets of Video Production for Photographers continues on to Seattle this week with two events at the Seattle Pacific University, 3307 3rd Ave W, Seattle, WA.  After having a short break following three intense weeks giving presentations and workshops to hundreds of photographers in New York, Atlanta and Denver I’m ready to go again.

Plus I was not sitting back but rather collecting new equipment to test and show from Zeiss, RedrockMicro, K-tek, Sennhesier, Hoodman and talking with Rawworks about post-production.  I also started instructing the first two weeks of my sixteen week college class in video production for photography students at Santa Monica College.

You will also see some new faces in my sponsors including Agency Access who I have used with  great success to get my still and video work out to potential clients.  Online is the way to best show your latest and greatest in video to potential clients and you need to keep updating them regularly.

If you are in the Seattle area I hope to see you at one of my events this week, please come up and introduce yourself.  The next three series of events are happening in Seattle, Chicago and New Jersey.

For more information on my Seattle events and workshop see www.apanw.org or for just my Seattle workshop  tiny.cc/seamar6.

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