I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently also teaching classes at Santa Monica College in video production for professional photographers and photography students.
Posted: May 16th, 2013 | Author: Lee White | Filed under: video, video production | Tags: ikan, iLED 144 Dual color light, Los Angeles commercial photographer Lee White, O-Fly Lightweight Shoulder Rig, video production | No Comments »
The prizes for the Best Overall and Most Innovative categories in the APA 2nd Annual Short Video Contest are the O-Fly Lightweight Shoulder Rig and iLED 144 Dual color light respectively.
ikan designs and manufactures digital video and DSLR gear used by independent filmmakers, videographers, and professional photographers. Our mission is to build products creative people want and need at a reasonable price.
ikan’s commitment to delivering quality gear with exceptional customer service sets us apart from competitors who offer similar products. These traits have helped us become the leading manufacturer of affordable production gear for use in the field or in-studio.
The Flyweight Offset DSLR Shoulder Rig, O-Fly, features lightweight and easy to break down comfortable padded shoulder, ribbed non-slip rubber handles, offset system with vertical adjustment, and designed for DSLRs and small to mid-size camcorders.
The iLED 144 On Camera Dual Color LED Light features wide angle beam pattern, tungsten to daylight switching, intensity dimming, on-board battery indicator, and stackable mounting option.
Find out more at http://ikancorp.com
Interested in winning a shoulder rig and on camera light? Check out APA’s 2ND Annual contest for 2013 at www.tinyurl.com/apavideo.
Posted: May 16th, 2013 | Author: Lee White | Filed under: Education, video, video production | Tags: education, Hollywood Camera Work, video production | No Comments »
The Prize for APA 2nd Short Video Contest “Best Directing” and “Best Overall” categories is sponsored by Hollywood Camera Work and is a Master Course DVD Set
Master Course DVD Set – The most comprehensive Directing Course in the world. Over 9 hours of 3D animated instruction. Region Free. Plays on all DVD players in the US, 99% of all DVD players worldwide and all computers and notebooks worldwide. Includes access to the Hollywood Camera Work User Group, where you can discuss high-end filmmaking technique with like-minded and serious individuals and Personal support and coaching by Per Holmes through the Forum — get help with specific production problems, take part in exercises, and get the most out of the training by having direct access to its creator.
More information at Hollywood Camera Work
Posted: May 15th, 2013 | Author: Lee White | Filed under: Indislider, video, video production | Tags: indiSYSTEM, innovation, Los Angeles advertising photographer, Vortex dolly | No Comments »
The prize for the “Best Dramatic Short” sponsored by indiSystem is the Vortex DSLR Dolly.
indiSYSTEM Vortex dolly
Their slogan isn’t a fancy one made by a focus group, or a bunch of ad men, it is the philosphy behind indiSYSTEM.
indiSYSTEM is capable of being your number one source for follow focus, matte box, DSLR rigs, camera slider, and other custom camera accessories meant to make your photography life easier and more efficient.
The Vortex dolly is a completely new way of moving the camera for spectacular new shots. Its’ two arms allow movements that up until now have not been possible with any other dolly. You can move in/out, around corners, in circles just about anyway you can imagine. Think combination steadicam, slider, and skater dolly, all quickly set up on a set of tripod legs or the available indiBASE! It’s hard to describe but a dream to use.
For more about the Vortex visit www.indiSYSTEM.com
Posted: May 15th, 2013 | Author: Lee White | Filed under: Chimera, video, video production | Tags: Chimera, chimera lighbank, location photographer, TECH lightbank, video production | No Comments »
The prize for the “Best Lighting” sponsored by Chimera – Choice of Medium or Small Video Pro Lightbank or 1X1 LED Lightbank in the APA 2nd Annual Short Video Contest.
Every photographer, videographer, cinematographer and lighting specialist knows it takes more than vision to create a masterpiece. It takes the right equipment. And for more than 30 years, Chimera has developed and invented innovative products that have changed the way the industry creates perfect light.
Chimera continues to innovate and invent solutions for photography and film—from the creation of the famed Illuminata, to the development of Speed Rings and Pancake Lanterns, to the 2009 introduction of the F2X for large area lighting. You can count on us to give you the solutions for tomorrow’s projects!
Our lighting essentials and accessories are lightweight, portable, durable and heat resistant—making it easy for you to turn your vision into a masterpiece.
Video Pro Chimera Lightbanks
Video Pro lightbanks are all perfect when you need controlled soft lighting on small sets. They’re also ideal for use as a separation light or small fill. These standard-depth banks are extremely lightweight and are primarily used with single broad-beamed, open-faced instruments.
They’re ideal for all Chimera Circular Speed Rings measuring 3 to 9 inches (78 to 230 mm,) Adjustable Speed Rings from 5 to 9 inches (125 to 230 mm) and Dedicated Speed Rings. Available in sizes from XXS to Large. Video PRO Plus comes standard with three screens (full, half and quarter grid) so you can quickly and easily modify light output. Screen constructed of unique, custom material that’s anti-aging and anti-static.
You can also use Fresnels up to 1,000 watts, especially if you use diffusion in the gel holder to spread the beam. Lightbanks available for Barger 4 and Barger 6 Stip Lights.
TECH Lightbank 1X1 LED lightbank
There are also the Chimera TECH Lightbanks for LED, Plasma and Remote Phosphor lights—the perfect way to get the most out of the new lighting technologies , and still create beautiful, diffused talent-friendly light.
Info on the Video Pro Lightbanks and 1×1 LED Lightbank can be found at www.chimeralighting.com.
Interested in winning a lightbank? Check out APA’s 2ND Annual Short Contest for 2013 at www.tinyurl.com/apavideo.
Posted: May 14th, 2013 | Author: Lee White | Filed under: video, video production | Tags: DP4-EVF, electronic field finder, field monitor, Lee White Photography, location photographer, smallHD, video production | No Comments »
Title: DP4-EVF the Field Monitor and Electronic View Finder in One
The prize for the Best Music Video category in the APA 2nd Annual Short Video Contest is a smallHD DP4-EVF
The SmallHD DP4-EVF was designed from the ground up for the DLSR shooter. In dynamic shooting environments pulling critical focus and maintaining correct exposure can be a challenge. The DP4-EVF’s extensive software features are designed to continuously give you the information you need, so you can concentrate on composition.
The DP4-EVF is two tools in one, 1) a world class standalone field monitor and 2) an electronic view finder. There is no other product on the market that provides both of these features in one lightweight integrated package.
Features Most Interest To DSLR Shooters:
Focus Assist Plus provides best in class focus assist technology.
Multiple exposure management tools
DSLR Auto Scale to maximize the size of the displayed image
Integration with both Canon and Nikon battery systems
Bright screen for outdoor shooting
HDMI pass thru to allow others on the set to see the action
SmallHD was founded in by budget conscience filmmakers to deliver innovation and unprecedented customer support for the DLSR shooter. The following is a short list of those innovations.
Find out more at http://www.smallhd.com
Interested in winning a production monitor? Check out APA’s 2ND Annual Short Video Contest for 2013 at www.tinyurl.com/apavideo.
Posted: May 13th, 2013 | Author: Lee White | Filed under: video production | Tags: dripbook, location photographer, promotional platform, video production | No Comments »
The prize for the Best Overall category in the APA 2nd Annual Short Video Contest is a life-time subscription to Dripbook .
Dripbook is a modern web-based promotional platform with a unique focus on incorporating HD video promotion along with still image promotion across Dripbook’s wide platform. Upload and promote HD video on the worldwide Dripbook index, on an HTML5 stand-alone website, on iPad, iPhone, and Android Apps, as well as exporting native video to Facebook, Twitter, Tumblr, and more.
Create a stylish portfolio, no technical knowledge required. Display your portfolio on Dripbook’s index and on other websites. Automatically sync all your portfolios with Dripbook’s export tools. You can even create a mini-website on your Facebook Fan page. Dripbook has a custom iPad + iPhone App and a custom Android App, both free. Both Apps are designed to work even without a network connection – after you download your portfolios, feel confident in your ability to show your work regardless of your internet connection. Personalize your marketing by making and sending private portfolios from your Dripbook account. Our system let you track who saw it and when. Plus, receive comments from each recipient.
Lots of professional eyes are searching Dripbook for what you can offer. Dripbook automatically indexes your portfolio in our online creative sourcebook, exposing your work to art buyers, editors, and art directors. Accounts are for professionals only.
Find out more at http://www.dripbook.com
Interested in winning a promotional platform? Check out APA’s 2ND Annual Short Video Contest for 2013 at www.tinyurl.com/apavideo.
Posted: May 11th, 2013 | Author: Lee White | Filed under: Workflow, video, video production | Tags: First Cut Pro, location photographer, Los Angeles advertising photographer, video production | No Comments »
The prize for the Best Documentary category in the APA 2nd Annual Short Video Contest is a 1- year subscription to First Cut Pro’s “Power User” Account.
Valued at over $1400/year, the power user account gives you full access to First Cut’s professional video collaboration tool that saves you time and money during post-production and editing. You’ll have nearly unlimited resources to share, collaborate and organize your post-production efforts with over 56 video viewing rooms, 7 concurrent projects, and up to 20 collaborators on each viewing room per month. In addition, you will have full access to our excellent service/support and continual product updates.
First Cut Pro is a professional video collaboration software built to streamline the video post-production and editing process. This software focuses on three vital aspects of the feedback and approval process: collection of feedback, organization of video notes and integration into the current post-production environment.
They have integrated feature-set is host agnostic which utilizes the security and availability of major video hosting services. Leveraging that technology, they deliver content to video stakeholders in a web-based viewing environment enriched with tools to provide frame-specific feedback on the various cuts made during post-production.
Supporting a streamlined feedback collection, they have built and continue to improve upon, a project management interface. The interface is intended to clearly deliver video notes to project managers and editors for review. During the note-review process, users are able to identify important edits to be made based on the content of the notes generated by the viewing room and it’s viewers.
They have built the ability to export specified video notes into a number of formats. First Cut Pro currently supports the ability to export markers to .CSV files for a spreadsheet, .XML metadata files for Adobe Premier/After Effects and Apple’s Final Cut Pro (7 and 10), as well as a formatted .txt file for import into AVID Media Composer. Combined with the other features available in First Cut Pro, our marker export feature allows collaborators to easily provide actionable feedback directly to editors in the simplest way possible.
First Cut Pro creates a user-friendly environment that promotes collaboration during video post-production. The ability to simultaneously contribute allows for increased communication among team members, optimized time usage of all stakeholders decreasing total post-production cycle time, and reduced confusion during the feedback process.
Find out more at http://www.firstcutpro.com
Interested in winning a year of First Cut Pro? Check out APA’s 2ND Annual Short Video Contest for 2013 at www.tinyurl.com/apavideo.
Posted: May 2nd, 2013 | Author: Lee White | Filed under: Workflow, video, video production | Tags: Glidecam, hand-held, Lee White Photography, location photographer, stabilizer, video production | No Comments »
The prizes for the “Best Motion” and “Best Overall” sponsored by Glidecam – HD-4000 and XR-4000 respectively in the APA 2nd Annual Short Video Contest.
Whether your running up and down stairs, circling the bride or traveling over rugged terrain, The Glidecam hand-held stabilizers are the ultimate production tools that deliver the highest production value to cost ratio of any products in their class.
Each HD-4000 Stabilizer and XR-4000 Stabilizer offset, foam cushioned, Handle Grip is attached to a free floating, three axis Gimbal. This allows your hand to move up and down, and side-to-side, thereby isolating your hand’s unwanted motions from the camera. This up and down movement alleviates the bouncing, pogo type action often associated with our competitor’s system because their handle cannot move up and down. This design feature, coupled with the overall higher inertia of the HD and XR-Series systems, produces superior award winning stabilization when compared with our competition.
Glidecam XR-4000 stabilizer
Glidecam is presenting the XR-4000 hand-held stabilizer a lightweight, hand-held camcorder stabilizing system designed for compact and full size cameras weighing from 4 to 10 pounds to the winner of Best Overall category.
Glidecam HD-4000 hand-held stabilizer
The Glidecam HD-4000 is the prize for the Best Motion and is the number one selling Hand-Held Stabilizer in the world today and offers advanced features and a degree of sophistication never before seen in a line of Hand-Held Camera Stabilizers.
Interested in winning one of these hand-held stabilizer? Check out APA’s 2ND Annual Short Video Contest for 2013 at www.tinyurl.com/apavideo
Posted: April 10th, 2013 | Author: Lee White | Filed under: Hoodman, video production | Tags: advertising photographer, Hoodman, Hoodman Custom Finder Kit, Lee White Photography | No Comments »
Hoodman Custom Finder Kit
The prize for the Best Spot News/Editorial Feature category in the APA 2nd Annual Short Video Contest http://tiny.url/apavideo is the Hoodman Custom Finder Kit. With Custom Finder Kit, Hoodman solves one of the persistent problems we have in viewing the LCD screens while shooting video on our HDSLR. As a professional photographer owning Lee White Photography, I have also shot video for over twenty years. I have found few things more problematic than dealing with bright conditions and needing to see what the LCD is telling me. I want to clearly see what my framing is without guessing and that is exactly what the Hoodmanloupe provides me.
The Custom Finder Kit consists of the H32 Hoodloupe with a +3 diopter adjustment and a 1/4 20 mounting solution that attaches to the base of the camera. The base plates are custom milled with anti-twist bars, handstrap slot and camera sling attachment point. For more information, go to www.hoodmanusa.com.
To find out how to submit to the APA 2nd Annual Short Video Contest and to read the fine print, please go here. The contest is open to APA and all creative content creators.
Posted: April 8th, 2013 | Author: Lee White | Filed under: Redrock Micro, video, video production | Tags: APA national video contest, California advertising photographer, Redrock Micro, video production | No Comments »
The prize for the Rockin’t It People’s Choice category in the APA 2nd Annual Short Video Contest is the Redock Micro Crossover Kit. With The Crossover Kit, once again Redrock Micro has put together just what a photographer shooting video needs. As a professional photographer owning Lee White Photography, I have also shot video for over twenty years. I have found few things beat well thought-out professional equipment. Shooting video sometimes takes specialized equipment not usually in a photographer’s kit. The Crossover Kit provides just such equipment. I have used the various parts that make up this kit and found them indispensable at times. This is a great starter kit for those getting into video.
The Crossover Kit starts with a choice of base plates, either the DSLR Baseplate, microRRS or lowBase which holds the 15mm support rods. 15mm rods are industry standard so you will be building a very adaptable set. The final piece of the kit is the microMatteBox which controls the glare and gives you two full-size rotating stages for most filtration plus fits virtually any size lens or camera. For more information, I suggest you go to http://store.redrockmicro.com.
To find out how to submit to the APA 2nd Annual Short Video Contest and to read the fine print, please go here: http://tinyurl.com/APAvideo. The contest is open to APA and all creative content creators.
Redrock Micro Crossover-Kit