I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at Santa Monica College in video production for professional photographers and photography students.

Secrets at Brooks Institute of Photography

Posted: August 15th, 2010 | Author: Lee White | Filed under: Education, Final Cut Studio, Hoodman, Indislider, Litepanels, Manfrotto, Marshall Electronics, Redrock Micro, SmartSound, Zeiss, video, video production | Tags: , , , , , , , , , | No Comments »

Thursday August 12, Brooks Institute of Photography hosted my Secrets of Video Production on what turned out to be one of the first truly sunny summer days this season. Both students and a large number of faculty attended my presentation held in one of the school’s spacious studios.  The theme was tabletop so I was able to spotlight the Indisliderpro with the Manfrotto 501 fluid head supported on Manfrotto 536 MPRO legs. Everyone was impressed with how sturdy and versatile the IndisliderPro was both when mounted on the Manfrotto legs and when placed right on the tabletop.  Everyone appreciated the value of the False Color and Peaking filters of the Marshall’s monitor and enjoyed being able to see what was going on as some of the students tried out the techniques I presented.  RedRockMicro’s support system and microFollowFocus was instrumental in demonstrating techniques like rack focus.  The cucaloris effect of the Chimera Window Patterns added life to both the background of some setups and dappled light directly on one setup illustrating a push-in technique with the Indisliderpro.  The LEDs from Litepanels were used as both main sources and kickers along with both the Lastolite Triflip and Skylite light modifiers.

Indislider Pro

Everything was shot to a RAW 16GB CF card and down loaded through the high speed RAW Firewire card reader on to LaCie harddrives supporting editing in Final Cut Pro on MacBook Pro.  Along with demonstrating a number of tabletop shooting situations, I had enough time to show a very basic NLE workflow.  Student received a Sonicfire Pro disk and suggestions on the use of royalty-free music in their future video and still to video productions.

The students asked lots of questions and quite a few got a chance to try the equipment for themselves in actual shooting situations.

Below is the tabletop wine video we did in the workshop.

Below is the tabletop push-in we did in the workshop.

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Charlotte Gets Secrets of Video Production for Photographers

Posted: June 9th, 2010 | Author: Lee White | Filed under: Agencyaccess, Apple, Beachtek, Education, Hoodman, K-tek, Litepanels, Manfrotto, Marshall Electronics, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, Zeiss, video | Tags: , , , , , , , , , , , , , , , | No Comments »

Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.

Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.

Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.

Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.

Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.

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