Posted: February 25th, 2009 | Author: Lee White | Filed under: Canon | Tags: advertsing photo, corporate headshots, corporate portraits, editorial, editorial headshots, editorial photo, headshot, location photographer, people photographer, people photography, photography educator, portrait | No Comments »
As an advertising photographer in Los Angeles, California, I have photographed everyone from Hollywood celebrities for international ads to stockholders for corporate annual reports. Being a people photographer, I find it interesting that there is a common belief that one needs a celebrity or at least a model to make a good commercial photo. New photographers sometimes don’t realize celebrities and models are just real people too. Admittedly they have more experience in front of a camera and sometimes the support of professional makeup artist, hair stylist and wardrobe people so are more comfortable being photographed. It’s our jobs as photographers to create a situation where all our subjects response in the way we want.
Creating and controlling a photo session takes practice, I still practice all the time. This brings me to the above self-portrait. Although, I love the interaction with my subjects and find willing people to photograph almost everywhere I go, even if I don’t find a subject, I always have myself. I set my Canon 5d on self timer to capture this shot.
It is good practice being in front of the camera. If you want willing photographic subjects then you should be willing yourself and as a side benefit, you only have to quit shooting when you get tire. Never fear, in the coming posts the pictures I show and discuss will be of models, celebrities, and “real” people, just don’t forget you always have a subject in you.
Posted: January 23rd, 2009 | Author: Lee White | Filed under: Lighting | Tags: advertising photo, advertising photographer, advertsing photo, CA, corporate photo, corporate pictures, editorial photo, editorial photographer, Lee White, location photographer, Los Angeles, Los Angeles photographer, people, people photo, people photographer, photography educator, portrait, web photography | No Comments »
I love photographing people on location with just a few small lights that can go outside at a moments notice. Now, coming from a advertising photography background and at times shooting multiple sets with 8X10 film view camera I have strobes and light modifiers enough to light up an office complex at night and have. My studio has dedicated outlets just for strobe packs.
Sometimes it is necessary to have tens of thousands of watts of light available but regardless of how much power you have it is always about crafting the light and getting the most from your subject. I can’t show the recent cover shot from the Comerica Bank photography yet but using the same portable light system I did this editorial photograph.
Sherry King with clouds
I used a single light to make this dramatic portrait Sherry King. Rather than just accepting the soft light created by a cloudy day, I was able to control the light. I could pick the light’s direction and so select the areas of clouds I wanted behind her. The light on her nicely defined her features and clothing. It equalized the brightness of the subject to the brightness of the background so I could keep good rich cloud detail. You can see I purposely let the light fall off quickly at her lower legs to hide the dirt and sticks. Not only does it hide an ugly foreground it gives a solid base to the picture while still showing she was outside. At times, you need to hide ugly details in plain sight and make them work for you.
With my portable lighting kit I can move about without worrying about plug-ins or generators. I can keep in rhythm with my subject and the energy up.
It is all about having and using the right tools at the right time.