I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently also teaching classes at Santa Monica College in video production for professional photographers and photography students.
Posted: May 27th, 2011 | Author: Lee White | Filed under: Apple, Beachtek, Chimera, Education, Final Cut Studio, G-Technology, Hoodman, Indislider, K-tek, Litepanels, Manfrotto, Panasonic, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, Zeiss, video production | Tags: Beachtek, secrets of video production for photographers, Sennheiser | No Comments »
Videos by photographers are more important than ever in today’s environment. Discover what today’s Art Directors, Editors and Art Buyers are saying about video by photographers. Become informed about the ways you can use video to promote yourself and where you can place your videos to be seen. Hear what advertising and editorial photographers already shooting video are saying. Find out if short form or long form is right for you and your clients and you can use your present still photography in video.
Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out. How to handle the “creative call” and put together a “treatment”. Avoid the common mistakes that ruin most novice videography. Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations. Find out how to do good audio recordings. See what video gear can help you make better videos. Find out what is involved with editing your video, adding music and getting it out.
Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. You can turn your pictures into moving pictures. Don’t miss this opportunity to hit the ground running in your adventure into video.
Smartsound will be providing free royalty free music and soundtrack software for every attendee.
Friday night DOOR PRIZE: G-Technology G-Drive mini 7200rpm harddrive – perfect for editing video.
Lecture When: Friday, June 10, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214
Workshop When: Saturday, June 11, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214
For more info and to register go to: http://www.prophotosupply.com/p-events.htm
Hosted by Pro Photo Supply and ASMP Sponsored by Chimera, Manfrotto, Panasonic, Apple, Zeiss, Beachtek, Smartsound, Sennheiser, Hoodman, Indisystems, Manhattan LCD, G-technology, AJA, Red Giant Software, Anton/Bauer, Logicboard, K-Tek and Casio.
Posted: January 27th, 2011 | Author: Lee White | Filed under: Agencyaccess, Apple, Beachtek, Chimera, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Lighting, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, Zeiss, video production | Tags: Agencyaccess, Apple Computers, Apple Final Cut Studio, Beachtek, Chimera, Hdi Rawworks, Hoodman, indisystems, LaCie, Manfrotto, marshall, Panasonic, Redrock Micro, Sennheiser, smartsound Zeiss | No Comments »
The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.
Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.
Note: Workshop info and date below evening event
Thursday Evening Event – Thursday Feb 24
At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at 1006 North Poinsettia Place, West Hollywood, CA 90046
Hosted by Hollywood-DI
Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.
During the evening Lee will discuss:
- How photographers can get get new clients
- The latest in tools that make video production easier
- The all important planning stage and what new concepts and costs photographers need to think about
- The importance of post production
- HDSLR vs Camcorder in video production
- How photographers can apply their present skills to video
The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.
Registering for Thursday night February 24 event
Parking is free, please go to www.tiny.cc/LAevening for directions.
How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.
Questions call 818.399.3540 or email email@example.com
Saturday Workshop Saturday February 26
9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants
Hosted by Hollywood-DI
Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.
Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.
In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.
The Saturday subjects will include:
- The importance of workflow including recording formats and how to use them to your advantage
- Estimating and planning combined photography and video shoots with forms for estimating video production
- Understanding the lighting, filming and sound techniques needed for video
- Hands on experience with camera, lighting and sound equipment
- Editing and color grading demonstrations
- Common issues in directing talent and a chance to direct yourself
- The importance of post production
The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.
Registering for Saturday February 26 Workshop
You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!
Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.
How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.
Questions call 818.399.3540 or email firstname.lastname@example.org
*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.
Posted: October 19th, 2010 | Author: Lee White | Filed under: Beachtek, Canon 7d, Sennheiser, Zeiss, video production | Tags: Beachtek, California advertising photographer, fuzzy, Los Angeles advertising photographer, Sennheiser microphone, Zeiss lens | No Comments »
Wind is your enemy when recording sound. If you even have a slight breeze or air going over the microphone, you can start getting a low rumble. This is especially true if you are trying to record into the tiny microphone in the body of the HDSLRs, so anything you do to improve it helps tremendously. You will note the pick up area on HDSLRs consists of holes in the camera body without any wind protection.
The best protection against the low rumble caused by air currents is breaking up those currents before they reach the microphone. On HDSLRs you can double stick some fuzzy material over the microphone holes to do the job. But remember, this helps eliminate any low rumble from air hitting the holes in the camera but does not improve the quality of the microphone itself. To get good quality sound recording, you still should use a good microphone like the Sennheiser ME 66, cabled in with a balanced and shielded cable with XLR connectors into a preamp box like the Beachtek that controls the levels and AGC. I will be writing about the Sennheiser MKE400 in an upcoming entry.
Below is a tiny fuzzy over the tiny microphone holes in a 7D. Note: attached to the 7D is one of my favorite lenses, the Zeiss 50mm 1.4 Planar. One of the Zeiss HDSLR series of lenses attributes is the “quiet” silky smooth focusing.
Fuzzy Over Microphone Holes
Posted: June 9th, 2010 | Author: Lee White | Filed under: Agencyaccess, Apple, Beachtek, Education, Hoodman, K-tek, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, Zeiss, video | Tags: Agencyaccess, Apple's Final Cut Studio, Beachtek, California advertising photographer, commercial photographers, Hoodman CF card, Lee White Photography, Manfrotto, marshall electronics HDMI monitors, Panasonic HMC-40, photography educator, Rawworks, Redrock Micro, Senniheiser, SmartSound, Zeiss lens | No Comments »
Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.
Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.
Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.
Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.
Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.
Posted: February 7th, 2010 | Author: Lee White | Filed under: Apple, Education, Lighting, Workflow, video | Tags: advertising photographer, Apple Computers, Beachtek, California advertising photographer, commercial photographers, Hoodman CF card, LaCie, Los Angeles advertising photographer, Marshall Electronics, Panasonic HMC-40, Redrock Micro, Sennhesier, Zeiss lens | No Comments »
There was another big turn out for my Atlanta “Secrets of Video Production for Photographers” given for APA Atlanta. Along with gear I had from my sponsors Apple, Manfrotto, Zeiss, Panasonic, SmartSound, RedRock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman, Apple was there showing Final Cut Studio and gave away a $1000.00 Final Cut Studio suite of video editing software. The Zeiss representative showed their special Canon and Nikon mount lenses with long focus barrels and color-matched glass.
Showcase camera store of Atlanta, a beautiful fully stocked professional camera store, also supplied additional gear from the above mentioned sponsors to give attendees a chance to see the various pieces of equipment up close and personal.
Big Studio, 404-874-6111, was a wonderful host of both the Thursday evening event and Saturday workshop. It is a great studio to work in and Megan the studio manager was both gracious and professional.
Below are pictures Lindsay Lewis the director of APA Atlanta took during my evening presentation. The first is me talking about the false color filter of Marshall Electronics V-LCD70P-HDMI monitor. The second is me talking about the Sonicfire Pro program and five royalty-free multi music tracks. I have arranged for every attendee to either of my events to get the music tracks for free.
Lee White with Marshall Electronic false color filter
The Saturday workshop was especially interesting for me, as I got to really delve into shooting video with stills then editing. We talked about planning and equipment in the morning and after the lunch I provided from a tasty deli nearby, we got into the gear.
Everyone had a chance to try some hands on using a complete video rig. I did a couple of lighting demos and shot a short commercial. The picture below shows me shooting the commercial using a Reckrock Micro rig with a microFollowFocus geared to a Zeiss ZE 50mm F1.4 lens, on Manfrotto sticks (tripod) and fluid head with a Beachtek 5d audio adapter cabled to a Sennheiser ME66 microphone. On top of the rig, you can see the Marshall monitor showing the camera feed. In the foreground is a Litepanels MicroPro LED light and in the background a medium Lastolite Skylite diffuser.
After shooting the video, I took it into Apple’s Final Cut Studio and showed how to transcode the files into a more edit friendly format using Compressor onto a LaCie rugged drive. A step you can bypass when using video cameras from Panasonic. Then I show everyone how to get the files into Final cut Pro, edit them into a commercial and output several distribution formats. I ended the workshop by showing how easy it is to match music from SmartSound’s Sonicfire Pro with video or pictures.
Posted: January 29th, 2010 | Author: Lee White | Filed under: Apple, Education, Workflow, video | Tags: Beachtek, Hoodman, LaCie rugged, Lee White Photography, location photographer, Los Angeles advertising photographer, Manfrotto, marshall electronics HDMI monitors, Panasonic HMC-40, Redrock Micro, samrtsound, secrets of video production for photographers, Sennheiser, video production, zeiss video lenses | No Comments »
Denver had a great turn out for my “Secrets of Video Production for Photographers” an APA-LA event that is a first step in building the APA Denver chapter. One photographer drove six hours through the snow, literally it snowed, I’m here, I saw it, to attend. First let me say the people in Denver are great, especially the folks at Denver Pro Photo who helped put on both last night’s Thursday APA event and the upcoming Saturday workshop.
If you are in Denver and need equipment, supplies or rental, Denver Pro Photo is the place to go. Beyond the well- stocked store, they also have a number of different size stages including a huge one, football field huge, plus a complete grip room.
Some of the sponsors like Zeiss with their long focus pull lenses, Marshall Electronics with their video monitors and SmartSound with royalty music, were there to answer specific questions on their video solutions. I understand a lot of this is completely new to photographers so it is good to have experienced resources to answer the large variety of questions photographers have.
I had a chance to meet some of the attendees and once again heard some unfortunate stories of jobs lost because the video component could not be handled. Some were as simple as snips for the web but it was smart of the photographers not to get into something they knew little about. It is much harder to get a client back after messing up a job than truthfully saying, presently, part of their needs cannot be met.
During the presentation there was lot’sa interaction and after the presentation, I had a chance to answer some questions about challenges some of the photographers were facing with learning video production.
I want to thank the nice lady who won the complete Final Cut Studio program that I personally provided for the raffle for giving me a hug. She was so excited.
Posted: November 30th, 2009 | Author: Lee White | Filed under: Apple, Education, Lighting, Workflow, video | Tags: Apple's Final Cut Studio, Beachtek, digital video, Lee White, Lee White Photography, Los Angeles photographer, photographers learning video production, photography educator, post production, professional photographer, SmartSound, video editing, video production, videography by photographer, videography for photographers, Zeiss lens | No Comments »
In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.
Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White has created two events to help guide you into video. The first is a two–hour evening event that will go over the steps you as a photographer need to know to create video productions. The second is a one-day workshop that will go in-depth about each step so you can start producing your own video.
The Thursday evening will include:
Companies showing the latest in video equipment and software for video suitable for photographers getting into video.
A raffle for a copy of Apple’s Final Cut Studio editing software
FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.
A presentation that covers:
- The photographer’s unique position for this new market
- The creative planning stage and new concepts photographers need to think about
- Pre-production considerations when planning a video shoot
- Understanding lighting, filming and sound techniques for video
- Post-production in the photographer’s studio
The Saturday workshop will include:
- How photographers can apply their present skills to video
- The importance of workflow including recording formats
- Estimating and planning combined photography and video productions
- Tools and techniques of video production
- Camera, lighting and grip equipment demonstrations
- Editing demonstrations
For more information on the workshop visit: Video Workshop
LEE WHITE is presently instructing two college classes on HD video production for photographers at Santa Monica College. One is an intensive six-week class for professionals and the other is a sixteen-week class for photography students at the college. Lee has been a professional advertising photographer for more than thirty years. While still a student at Art Center, College of Design, he shot images for movie posters for Twentieth Century Fox and Paramount. Shortly after starting his professional career, he became involved with photomatics for companies such as Mattel plus shooting on set and so began his career-long adventure with narrative imaging. Over a decade ago, Lee started shooting digital video for clients and has experienced video production on all levels from feature films to simple web content.
Los Angeles events:
Thursday, January 14 evening presentation
5th and Sunset Studios
12322 Exposition Blvd
Los Angeles, CA 900064
Saturday, January 16 workshop
10:00 am – 5:00 pm
Helms Daylight Studio
3221 Hutchin Ave #E,
Los Angeles, CA 90034
For more information on the workshop visit: Video Workshop
Thursday, January 28 evening presentation
6 pm – 9 pm
Saturday, January 30 workshop
10 am – 5 pm