I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at Santa Monica College in video production for professional photographers and photography students.
Posted: June 10th, 2010 | Author: Lee White | Filed under: Marshall Electronics, Workflow, video production | Tags: California advertising photographer, Canon 5d, Canon 7d, Lee White Photography, Los Angeles advertising photographer, marshall electronics HDMI monitors | No Comments »
Cinematographer Gale Tattersall, DP of the TV show House mentioned the value of Marshall Monitor’s Peaking filter. Focusing with any present HDSLR is an issue. Canon DSLR lenses with their very short focus pulls are problematic which is exaggerated by the very shallow depth of field. Gale used a series of Canon lenses with the assistance of Marshall’s HDMI 7 inch monitor in Peaking Filter mode to keep critical focus. I might have suggested considering the use of either Zeiss’s HDSLR or Cine Lenses with long focus pulls and color matched glass.
Either way, Marshall’s Peaking Filter would have come in handy. A peaking filter is used to help in getting a sharp focus which is especially hard with the tiny LCD on the back of HDSLRs that is normally used. How it works is the picture is turned into Black and White on the Marshall V-LCD70XP HDMI monitor with a red color appearing in the edges of areas where the picture is in focus. Peaking Filters work best after setting the picture to the best exposure and there is good contrast in the areas that need to be focused on.
There is the added benefit of being able to place the camera in positions, such a high or low angles, where focusing with the camera’s LCD would be difficult, by using the appropriate length HDMI cable and being able to continue to pull focus.

Peaking Filter
Posted: May 29th, 2010 | Author: Lee White | Filed under: Beachtek, Canon 7d, Sennheiser | Tags: Beachtek adapters, California advertising photographer, Canon 5d, Canon 7d, Lee White Photography, Los Angeles photographer, Sennheiser, sennheiser g3 | No Comments »
Sound recording remains the Achilles’ heel of Canon’s HDSLRs. Although the recent 5D Mark II firmware update lets you manually control audio levels, there still are issues. The 5d connector is a mini stereo plug, so you have use an adapter to use most professional quality microphones, which use XLR connectors. Beachtek has a handy solution in the DXA adapters which give you 2 balanced XLR inputs, 1 auxiliary mini-jack input and dual MIC/Line level switches, all packaged in a metal case. An exception to the XLR connector issue is a wireless system like Sennheiser’s very nice EW G3 100 wireless system that gives you a choice of connecting to the camera via mini plug or XLR adapter.
Sennheiser also has the on-camera mounting MKE400 small shotgun mic which is great for reportage and much better than the onboard mic but not very good for most productions. On camera is usually not the best position for a microphone as placement is for best picture not best sound. Of course, there are pigtail adapters from mini plug to XLR but that puts a lot of strain on the mini connector, so try and figure out some method of strain relief.

Beachtek-DXASLR
The 7d is still completely automatic gain controlled, or should I say out of control, audio with no explanation why Canon is able to do a firmware update for the 5D but not the 7D. Of course, the 7d has the nice selection of video formats, which the 5D does not. The 7D chip size is close to feature 35mm film size which gives both a similar DOF look, which is another plus. Beachtek comes to the rescue with two DXA adapters that both have agc disablers. By disabling the agc and manually controlling the audio levels, you will not have the wild swing in your audio recording that often causes distortions and problems in editing your sound.
I will give each of the Beachtek adapters their due in up-coming entries. Until then, remember sound is often considered 50% of the production until it’s bad sound and then it’s 80%.
Posted: January 20th, 2010 | Author: Lee White | Filed under: Apple, Canon, Canon 7d, Workflow, video | Tags: California advertising photographer, Canon 5d, Canon 7d, Los Angeles advertising photographer, sound conversion, video, video production | No Comments »
First, what is being referred to is the sample rate or how many times a second sound is being measured. Without getting too deep into the science behind sound, to have good sound it should be sampled at least at 40 kHz to capture the higher frequencies. So the 5d with its 44.1 kHz is sampling at a rate that is high enough to capture the higher frequencies and is considered CD quality often used for music. Digital video cameras generally use 48 kHz to capture sound, as does the 7d, which is considered one of the professional sample rates.
A warning here is that some DV cameras that offer four tracks of 32 kHz which can lead to compromised sound quality.
To convert 5d’s 44.1 kHz sound to the DV standard of 48 kHz is easy to do. You will actually do it when converting the 5d H264 files to a more friendly format for FCP editing like one of the Apple ProRes422 formats. If you are using Compressor from the Final Cut Studio suite, simply make sure to go to the inspector panel and select sound settings. The settings should be the following: Format: Linear PCM, Channels Stereo (L,R), Rate: 48,000 kHz, Render Settings: Quality Best, Linear PCM Sample size 16 bit. This will bring the audio up to the correct sample rate without distorting the sound.

Posted: January 2nd, 2010 | Author: Lee White | Filed under: Apple, Education, Lighting, Workflow | Tags: advertising photographer, Apple Computers, Apple Final Cut Studio, Beachtek adapters, Canon 7d, dramatic lighting, Hoodman CF card, Hoodman SDHC card, LaCie hard drives, Lee White Photography, Panasonic HMC-40, Redrock Micro, royalty free music, Sonicfire 5, video, video production, Zeiss lenses | No Comments »
Secrets of Video Production for Photographers
There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.
Workshop info and dates below evening events info
Thursday evening Events
9pm Dinner 6-7 pm Presentation starts 7:15 pm
Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video and photography in tandem.
During the evening he will discuss:
- The photographer’s unique position for this new market
- How photographers can apply their present skills to video
- The creative planning stage and what new concepts photographers need to think about
- Pre-production and additional considerations when shooting video
- The tools and techniques of video production
- Post-production in the photographer’s studio
FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.
There will be a copy of Apple’s Final Cut Studio raffled off.
More giveaways from LaCie and Hoodman.
The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman among others will be at the event for photographers to see.
Los Angeles information for Thursday January 14
6pm-9pm Dinner 6-7 pm Presentation starts 7:15 pm
5th and Sunset Studios,12322 Exposition Blvd, Los Angeles, CA 900064
How much: APA MEMBERS ARE FREE! Full time students $20 with id all others $35 RSVP Call 323-933-1631 or email director@apa-la.com
Denver information for Thursday January 28
6pm -9pm Dinner 6-7 pm Presentation starts 7:15 pm
Stage 3 at Denver Pro Photo,235 South Cherokee Street,Denver, CO 80223
How much: APA MEMBERS ARE FREE! Full time students $10 with id all others $25 RSVP Call 323-933-1631 or email director@apa-la.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Atlanta information for Thursday February 4
BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318
www.bigstudiorental.com
Registration:
$10 for APA members – $15 at the door
$20 for AIGA or ASMP members – $25 at the door
$25 for non-members – $35 at the door
FREE for student & assistant APA members
$5 for students or assistants
Join the APA and your admission is free!
Contact Lindsay Lewis APA Atlanta Director
director@apaatlanta.com
Please check back for New York February 11 and Chicago March 4
Saturday Workshops
10am-5pm
Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.
Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.
The Saturday subjects will include:
- The importance of workflow including recording formats
- Estimating and planning combined photography and video shoots
- Understanding lighting, filming and sound techniques for video
- Camera, lighting and grip equipment demonstrations
- Editing demonstrations
FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.
More giveaways from LaCie and Hoodman.
The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman will be demonstrated.
Los Angeles information for Saturday January 16
Helms Daylight Studio
3221 Hutchin Ave. #E
Los Angeles, CA 90034
Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.
*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.
Posted: October 7th, 2009 | Author: Lee White | Filed under: Canon 7d, video | Tags: advertising photographer, California advertising photographer, California coast, california photographers, Canon 7d, first production Canon 7d model in US, hybrid video, Lee White, Los Angeles photographer, photography educator, video | No Comments »
Canon 7d the new DSLR with expanded video capabilities; I just received one of the first production Canon 7d cameras in the US. It probably comes as no surprise to most of my clients and professional friends, since I have been shooting tandem stills and video in my projects for a decade now, that I would be one of the first to get this camera. In fact if you look back a few blog entries, you will find I announce the 7d just a few hours after Canon officially announced it in Sweden in the middle of our night. Why Sweden? I have no idea. I like Sweden; I have shot in Sweden and found it a beautiful and welcoming country.
Since many of my projects include video as well as stills, a DSLR with good video capabilities was something I am very interested in. Yes, I shot with the Canon 5d MarkII and found it somewhat lacking in a few critical areas. Mainly it was restricted to the one HD format of 1080p (progressive) at a true 30FPS, which is a non-standard frame rate for anything. Plus the sound is not only automatic gain controlled but also recorded in 44,100 kHz, which is CD quality instead of 48,000 kHz, which is digital video quality.
The canon 7d has taken care of the format issues by giving us five HD formats – Full HD in1080p at 23.976, 1080p at 25 and 1080p at 29.97, HD in 720p at 59.94 and 50, all of which are standards for NTSC and PAL, see one of the images below. The audio is still automatic gain control but has been bumped up to a DV standard of 48,000 kHz in linear PCM. At this point, I should probably bring up the chip size which is the smaller 22.3 x 14.9 AFS-C which some might think is not the direction to be going in but I find it a positive move. This is near the same size as 35mm movie film and so the look is very similar. One of the problems I found shooting with the Mark II was the depth of field at times was so shallow that even trained actors would shift slightly and end up out of focus on close-ups. Remember the auto focus is virtually non-existent shooting video with these cameras; you need to manually pull focus if you are tracking focus.
The controls on the camera body have changed as well. The on and off switch has moved to just below the mode dial and there is just a lock switch where the on, off and lock used to be. I guess this prevents one from turning the camera off when trying to unlock the settings. There is now a dedicated liveview shooting button that also turns on and off the video recording. The print button has the added feature of being a one touch Raw-Jpeg button. Another completely new button is the Quick Menu button that gives you quick menu in the LCD to change shooting functions.

Canon 7d back showing video formats
Enough tech stuff; what about shooting with the 7d and the images? I was looking forward to trying one of the new Zeiss prime lenses out with the first outing with the 7d but no joy there. I ended up using my trusted Canon EF 24-105 mm f/4 lens but remember the smaller sensor creates a 1.6 magnification. A side note: you can do a decent job of zooming and short follow focus with this lens if you give yourself a bit room to start as the lens seems to jerk a little at the beginning. I wanted to test the contrast range with the 7d considering the 5d has been noted for crushing the blacks so I picked a friend’s gloss black and chrome classic Harley-Davidson (see the video test below) for a dramatic subject. The 7d does show a real time histogram with livepicture in the still mode, but there is no realtime histogram in the video mode. After shooting a bit of footage, I took a look at its histogram and there still appears to be some crushing of the blacks although the highlights seem to have very full gradations and there is good rendition through to the lower values. This is a very unsophiscated real world test but I’m not sure how valuable shooting color charts are either.

Classic Harley_Davidson on Canon 7d
The weekend brought almost 30MPH winds to the California coast preventing my doing the girl at the beach test I did with the 5d. However, it did bring some angry seas with interesting waves, so I tried the different formats to get an idea of the motion representations. I also braved the wind out on the break water to get some clips of the seagulls floating on the winds to get another motion test of the three NTSC HD formats (see sample clips below of coastline, wave and seagulls.)
The clips were converted for the web and so don’t fully represent the original footage which would be impossible to stream. Videos by www.leewhitephoto.com

New Canon 7d camera used by Los Angeles photographer Lee White to shoot video along California coast.

1080p @ 30FPS

1080p @ 24 FPS

720p @ 60FPS

1080p @ 30 FPS

1080p @ 30 FPS

1080p @ 24 FPS

720p @ 60 FPS
Posted: September 29th, 2009 | Author: Lee White | Filed under: Canon, Canon 7d, video | Tags: advertising photographer, advertising photography, California advertising photographer, Canon 7d, leewhitephoto.com, Los Angeles photographer, people photographer, Zeiss lens | No Comments »
Having one of the first production Canon 7d DSLRs in the US I have to think of what glass I want to put on it. Photographers love their glass, they love the rainbow colors reflecting off the multicoating, the image snapping into focus and the silky smooth feel of a fine rotating focus barrel. Up until now, photographers have had to live with the manufacturers line of lenses which are often very good especially the high end models or after market brands of varying quality with an occasional standout. Now there is a growing line of very high quality lenses that are especially well-suited to the latest DSLRs with video capabilities.
Still photographers now have access to a line of extraordinary Zeiss prime lenses much like feature filmmakers have been able to use for years. (Lenses that are still compatible with many of the electric functions of the camera but that have been set up to have an exquisitely long manual focus pull that make manual follow focus and track focus much easier.) The very wide prime aperture, along with its nine blades, ensure that the effects of the out-of-focus areas of the picture have an attractively balanced “bokeh” so highly prized by cinematographers.
Zeiss has already created a line of Nikon mount lenses and is starting to fill out the Canon mount lens line of a Planar T 1.4/50mm and Planar T 1.4/85mm with the just announced Distagon T 2.8/21mm and more to come. For more information on Carl Zeiss SLR Lenses go to www.zeiss.com/photo.
I have already decided on my first tandem still/video production with a friend’s classic bright red convertible Corvette and a romantic couple along the beautiful California coast.

Zeiss Distagon f2.8 21mm lens for Canon cameras