I'm an advertising photographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at Santa Monica College in video production for professional photographers and photography students.
Posted: July 6th, 2010 | Author: Lee White | Filed under: Lighting, Litepanels | Tags: California advertising photographer, Chimera Window Pattern, Lee White Photography, Los Angeles advertising photographer | No Comments »
I like to sometimes use a light pattern (cucalorus or cookie) to add a little life to a solid background or imitate a natural light pattern. The great thing about cookies are you have a controllable constant pattern that can be anywhere from a sharp to a very soft pattern. I tend to like a softer pattern when projecting onto a solid background and a sharper pattern on a subject or busy background. You can see the soft pattern I used behind Katie-Britt Greenway, Miss South Miami Beach, in the image below and the video clip.

Katie-Britt Breenway with Chimera Window Pattern projected on background
Chimera has a new window pattern system that makes having a small, versatile and portable set of cookie patterns available to you on location or in the studio. Like the entire Chimera, line the window pattern system is sturdy and well thought out. This was evident from the moment I opened the box and found the kit comes in a heavy-duty long zippered bag.
One of the problems of the traditional cookie is that it is usually a full size 48 X 48 or larger pattern made out of wood. This makes it hard to take it with you. Another problem is that even if you do have that kind of space, you are still limited to one pattern unless you have a grip truck with room for multiple 48 x 48 boards.

Chimera Window Pattern projected on background
Chimera has gotten around that by starting with a collapsible metal frame with a very smart pin system that works with standard grip head to hold it securely and prevent the frame from twisting. Then there is a black matte to control light spill that fits to the frame with elastic at each corner and is flexible so it rolls up. The patterns then attach by Velcro to fill the center open square. The patterns are black and white designs on what looks like a litho film. One of the beauties of this is that you have a choice of number patterns with the same frame and matte. If you don’t like one pattern, in seconds you can have a different one installed. Since there are Velcro tabs on both sizes of the matte, you can combine two patterns. Note in the image showing the pattern a second pattern is hanging from the Velcro ready to be put in place instantly.
Terry of Chimera told me of a way he uses the system where he attaches the frame to a c-stand and then an arm to the c-stand to hold a light in an open-faced Chimera softbox. This allows for easy movement of the complete light/pattern system together and even more control of light spill.

Chimera Window Pattern in Foreground with Lee White Shooting Video
Depending on your needs, the frame/matte combinations come in three sizes 22X22, 42X42 and 48X48. For more info go to www.chimeralighting.com
Posted: June 10th, 2010 | Author: Lee White | Filed under: Marshall Electronics, Workflow, video production | Tags: California advertising photographer, Canon 5d, Canon 7d, Lee White Photography, Los Angeles advertising photographer, marshall electronics HDMI monitors | No Comments »
Cinematographer Gale Tattersall, DP of the TV show House mentioned the value of Marshall Monitor’s Peaking filter. Focusing with any present HDSLR is an issue. Canon DSLR lenses with their very short focus pulls are problematic which is exaggerated by the very shallow depth of field. Gale used a series of Canon lenses with the assistance of Marshall’s HDMI 7 inch monitor in Peaking Filter mode to keep critical focus. I might have suggested considering the use of either Zeiss’s HDSLR or Cine Lenses with long focus pulls and color matched glass.
Either way, Marshall’s Peaking Filter would have come in handy. A peaking filter is used to help in getting a sharp focus which is especially hard with the tiny LCD on the back of HDSLRs that is normally used. How it works is the picture is turned into Black and White on the Marshall V-LCD70XP HDMI monitor with a red color appearing in the edges of areas where the picture is in focus. Peaking Filters work best after setting the picture to the best exposure and there is good contrast in the areas that need to be focused on.
There is the added benefit of being able to place the camera in positions, such a high or low angles, where focusing with the camera’s LCD would be difficult, by using the appropriate length HDMI cable and being able to continue to pull focus.

Peaking Filter
Posted: June 9th, 2010 | Author: Lee White | Filed under: Agencyaccess, Apple, Beachtek, Education, Hoodman, K-tek, Litepanels, Manfrotto, Marshall Electronics, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, Zeiss, video | Tags: Agencyaccess, Apple's Final Cut Studio, Beachtek, California advertising photographer, commercial photographers, Hoodman CF card, Lee White Photography, Manfrotto, marshall electronics HDMI monitors, Panasonic HMC-40, photography educator, Rawworks, Redrock Micro, Senniheiser, SmartSound, Zeiss lens | No Comments »
Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.
Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.
Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.
Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.
Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.

Posted: June 8th, 2010 | Author: Lee White | Filed under: Marshall Electronics, Uncategorized, Workflow, video production | Tags: advertising photography, California advertising photographer, Lee White Photography, Marshall Electronics, marshall electronics HDMI monitors, video production | No Comments »
Cinematographer Gale Tattersall, DP of the TV show House, who was part of Canon’s Cine Expo EOS presentation on using the Canon 5D for the final episode, mentioned using Marshall Monitor for False Color. First, you should know what False Color is and how to use it.
Marshall Electronics describes their False Color Filter in the following way:
The False Color filter is used to aid in the setting of camera exposure. As the camera Iris is adjusted, elements of the image will change color based on the luminance or brightness values. This enables proper exposure to be achieved without the use of costly, complicated external test equipment. To best utilize this feature, you must understand the color chart and have a basic understanding of camera exposure. Normally, when shooting subjects like people, it is common practice to set exposure of faces to the equivalent of approximately 56 IRE. The False Color filter will show this area as the color PINK on the monitor. Therefore, as you increase exposure (open the IRIS), your subject will change color as indicated on the chart: PINK, then GREY, then a few shades of YELLOW. Overexposed subjects (above 101 IRE) on the monitor will be shown as RED. In addition, underexposed subjects will show as DEEP-BLUE to DARK-BLUE, with clipped-blacks indicated with a FUCHSIA-like color. Lastly, the color GREEN is used to indicate elements of the image that are approximately 45 IRE. This represents a “neutral” or “mid-level” exposure commonly used for objects (not people).
If you have come to any of my workshops, you have seen a practical demonstration of Marshall’s HDMI monitor’s False Color Filter in setting exposure. The latest Marshall 7 inch HDMI Monitor is the V-LCD70XP HDMI.
Surprisingly, Gale found Marshall’s False Color filter so useful that he seldom used his handheld meter while shooting with the 5D.

False Color Images

False Color Table
Posted: June 6th, 2010 | Author: Lee White | Filed under: Marshall Electronics, Uncategorized, Workflow, video production | Tags: California advertising photographer, Canon 5d, Lee White Photography, Los Angeles advertising photographer, marshall electronics HDMI monitors | No Comments »

Any photographer learning video production would have been very interested in the Cine Gear Expo 2010 at Paramount Studios in Hollywood. One of the highlights was cinematographer Gale Tattersall, DP of the TV show House, part of Canon’s EOS presentation on using the Canon 5D for the final episode. I had a chance to chat with Gale for awhile privately before and after the presentation as well, so I was able to get a bit more information on his digital workflow.
Anyone who wants to see top work with a 5D Mark ll should watch the House finale episode. To keep everything I’m going to write about this in the right perspective, we must keep in mind that Gale is the DP for what I hear is the most watched TV show in the world. He has a team of experienced professionals working with him and the resources of a major network behind him. These are not unlimited resources, but they will do. Plus, he was concerned that he and his team only had three weeks of testing to refine the workflow before he started actually using the camera to shoot the episode.
Right off there was some concern about projecting the clips on a full size movie screen at the Expo. Banding is a problem when you start off with a highly compressed format like the H264 coming out of the 5D Mark ll. Everyone in the theater was impressed including Gale and moderator Tim Smith of Canon with how well the picture held up. Remember, they made sure they started with the picture style set at neutral, the exposure was right on (I’ll write about this more later) and the color balance was right where they wanted it. Plus, (and here is a big tip) a little film grain was added to smooth everything out.
More on this and what else I saw …
Posted: May 31st, 2010 | Author: Lee White | Filed under: Apple, Final Cut Studio | Tags: Apple's Final Cut Studio, California advertising photographer, commercial photographers, Compressor, editorial photographer, Lee White Photography, Los Angeles photographer, video production | No Comments »
Apple’s Compressor in Final Cut Studio is being improved in each version of Final Cut. This is good because HDSLRs are now so popular to shoot video and because of the need to transcode the files into a less compressed and more edit friendly codec. Up until now, you have been able to use Compressor by itself by bringing in files directly into Compressor. If you did bring the files in directly, then you were able to work in Final Cut Pro at the same time Compressor was encoding.
But, if you wanted to use compressor to encode your sequence from versions of Final Cut Pro up to 7, you would use Menu directions File>Export>Using Compressor… which was handy because this would open Compressor (if not already open) and place the sequence file in the project window of Compressor. All one had to do was drag the settings, set the destination and submit to start the encoding. This was great except for one thing, now Compressor was working inside Final Cut Pro instead of as a stand-alone and you were not able to do anything in final Cut Pro until compressor was finished. If you had an hour encoding, then you had to wait an hour to start using Final Cut Pro again.
Final Cut Studio 3 has changed all that. Now you do not Export>Using Compressor but you Send To compressor, which means Compressor, although linked to Final Cut Pro, is a stand-alone application. Final Cut Pro is still able to send your sequence to Compressor and place it in the project window but since Compressor remains as a stand-alone application, you can now continue to use Final Cut Pro as Compressor encodes the sequence. This is just one of the huge improvements made in Final Cut Studio 3 in the encode area of the suite.
By the way, I always wondered if the three dots after the old Using Compressor… didn’t used to mean, “Go get lunch, I’m going to be awhile”. It’s time to upgrade!

Final Cut Studio
Posted: May 29th, 2010 | Author: Lee White | Filed under: Beachtek, Canon 7d, Sennheiser | Tags: Beachtek adapters, California advertising photographer, Canon 5d, Canon 7d, Lee White Photography, Los Angeles photographer, Sennheiser, sennheiser g3 | No Comments »
Sound recording remains the Achilles’ heel of Canon’s HDSLRs. Although the recent 5D Mark II firmware update lets you manually control audio levels, there still are issues. The 5d connector is a mini stereo plug, so you have use an adapter to use most professional quality microphones, which use XLR connectors. Beachtek has a handy solution in the DXA adapters which give you 2 balanced XLR inputs, 1 auxiliary mini-jack input and dual MIC/Line level switches, all packaged in a metal case. An exception to the XLR connector issue is a wireless system like Sennheiser’s very nice EW G3 100 wireless system that gives you a choice of connecting to the camera via mini plug or XLR adapter.
Sennheiser also has the on-camera mounting MKE400 small shotgun mic which is great for reportage and much better than the onboard mic but not very good for most productions. On camera is usually not the best position for a microphone as placement is for best picture not best sound. Of course, there are pigtail adapters from mini plug to XLR but that puts a lot of strain on the mini connector, so try and figure out some method of strain relief.

Beachtek-DXASLR
The 7d is still completely automatic gain controlled, or should I say out of control, audio with no explanation why Canon is able to do a firmware update for the 5D but not the 7D. Of course, the 7d has the nice selection of video formats, which the 5D does not. The 7D chip size is close to feature 35mm film size which gives both a similar DOF look, which is another plus. Beachtek comes to the rescue with two DXA adapters that both have agc disablers. By disabling the agc and manually controlling the audio levels, you will not have the wild swing in your audio recording that often causes distortions and problems in editing your sound.
I will give each of the Beachtek adapters their due in up-coming entries. Until then, remember sound is often considered 50% of the production until it’s bad sound and then it’s 80%.
Posted: May 26th, 2010 | Author: Lee White | Filed under: Green | Tags: Apple's Final Cut Studio, California advertising photographer, Casio data projectors, Lee White Photography, photography educator | No Comments »
A word about the Secrets of Video Production for Photographers events and the data projectors I use to show my Powerpoint presentations and editing demonstrations. Some projectors were provided by the hosts, but I was lucky enough to have the compact Casio data projector XJ-S57 as a backup which on select occasions I had to call into service.
While Powerpoints don’t take a lot of processing, it takes quite a bit of processing power on the projectors part to show the Final Cut Studio editing demonstrations I do at a high resolution. The XJ-S57 handles my FCS demonstrations with ease.
The XJ-S57 is amazingly bright for its size and size is important when traveling. It is small enough to conveniently fit in with the rest of the precious camera equipment as carry on. It saved me several times when there were problems with the rented projectors at the venues.

Casio also has a new green XJ-A series of Eco-Friendly compact data projectors with a Solid-State light source. These new projectors use a mercury free laser-LED hybrid light source that is more ecologically friendly with better color. They are also more economical as the light source lasts much longer and for anyone who ever replaced a bulb in one of these projectors, they know it can easily cost $400 or more.
The new projectors also allow for quick startup/shutdown, which makes them easier to use than other projectors. Of course, they have maintained the slim design that makes them so convenient.

Posted: April 20th, 2010 | Author: Lee White | Filed under: Apple, Education, Litepanels, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, Zeiss, video, video production | Tags: California advertising photographer, commercial photographers, Lee White Photography, location photographer, Los Angeles photographer, Manfrotto, marshall electronics HDMI monitors, Panasonic HMC-40, Redrock Micro, SmartSound, Zeiss lens | No Comments »
Chicago was surprising. As with the other cities, I had no doubt that the photography professionals attending would be welcoming but I had not expected the warmth they extended to me. I did both my Secrets of Video Production for photographers evening presentation and Saturday workshop at Callie Lipkin’s very spacious studio. Callie and her husband/studio manager Robert were great hosts and they have a great space that is also a rental, so if you are in need of a studio in Chicago, give them a call 773.853.2339. APA’s Midwest director Megan was indispensible in getting things set up for my events.
Everyone was intent on learning about video production as this is a no nonsense group of professionals that see video production is the next stage of the now ever-changing landscape of professional image making. They understand the days of being a pure professional photographer are fast disappearing and they are willing to take the next step, which is into video production. I had at least two photographers who drove from Columbus Ohio to attend. Two more came from Milwaukee and plan on sharing what they learned with the rest of the crew at QuadPhoto. Dave Busch of QuadPhoto was nice enough to send me an email that included the following quote, “The combination of facts, experiences and practical ideas you presented will undoubtedly save a lot of money and pain for any photographer that is just beginning to investigate video production. Plus the tools, toys, and software you shared were a real eye opener for those of us who have already started shooting HD video with DSLR. Thanks again for making the event well worth our time and the 180 miles we drove to attend!”
It was exciting to share with them some of the new development I saw at NAB a few days earlier in Vegas, including the exciting developments of Litepanels new hybrid LED that flash sync’s. Zeiss’s new cine compact prime series was well as introducing them to Zeiss’s HDSLR series lenses for Canon and Nikon cameras. Sonicfire’s new Voxal vocal albums and, of course, Redrock Micro’s upcoming wireless follow focus were just a few of the items I told them about.
I have no doubt that the Chicago professionals I met will have little problem making some great short form video content. I look forward to them sharing some of their video experiences with me.

Workshop image including Lastolite light modifiers, Manfrotto 536 MPRO tripod (sticks) ©Megan Erskine

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D ©callielipkin

Lee white talking about framing which is illustrated in the Marshall Electronics V-LCD70P-HDMI ©Megan Erskine
Posted: April 17th, 2010 | Author: Lee White | Filed under: Uncategorized | Tags: Hoodman, LaCie, Lee White Photography, Manfrotto, marshall electronics HDMI monitors, panasonic video cameras, Redrock Micro, Sennheiser, SmartSound, ze | No Comments »
I will admit that the first few times I walked the various halls at NAB, I was both a little lost and overwhelmed. This, of course, was before the recent flood of equipment and software directed toward smaller more independent content makers, especially those using the procomsumer video cameras and HDSLRs. The majority of the show is still directed at large productions and facilities but there is more and more short form equipment and software showing up each year.
It is so big it takes multiple days to comfortably walk through and have a chance to see even a good portion of the show. Many of the booths have demos going so you want time to stop and see them. Often there are a variety of products at each booth and so you might have to go back at a later time to catch the demo you’re most interested in. All the booths have representatives that given time will go through personal demos and entertain your questions. I got to see the latest from Manfrotto, Litepanels, Panasonic, Zeiss, RedRock Micro, Smartsound, Sennheiser, Marshall Electronics, Hoodman, K-Tek, and LaCie. This year I saw a growth in small plug-in creators for Apple products.
There are also a variety of speakers and classes on just about anything to do with every aspect of video and broadcast. A few are free and interesting but most of these cost some type of conference fee.
If you look around a bit on the web, you can usually find a free pass to the exhibit halls and depending on your pocket book this might be the best way to first experience NAB. After a few times, there you’ll get up to speed and be in the know about the latest and greatest.
By the way, 3D is all the rage this year with booth after booth touting something involving 3D. It seems to be up in the air just when and if 3D will truly become widely accepted or remain a mostly theater experience but either way you heard it here first and partly that is what NAB is about; finding out about what might be the next great hit.