I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently also teaching classes at Santa Monica College in video production for professional photographers and photography students.
Posted: October 20th, 2010 | Author: Lee White | Filed under: Apple, Beachtek, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Redrock Micro, Sennheiser, SmartSound, Zeiss, video production | Tags: Apple's Final Cut Studio, California advertising photographer, Hoodman CF card, Marshall Electronics, marshall electronics HDMI monitors, Redrock Micro, video production, Zeiss lens | No Comments »
I’m going to Unique Photo Superstore to do my Secrets of Video Production for Photographers. Friday night is the evening presentation where I do an overview of video production from concept to final output. Saturday’s workshop is where the funny really begins. Saturday morning is getting everyone up to speed then the afternoon is filled with shooting and editing. For more information you can go to:
Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D
These events are sponsored by Zeiss, Redrock Micro, SmartSound, Beachtek, Sennheiser, Apple, Hoodman, Indisystems, Marshall Electronics, LaCie, Chimera, K-Tek, and Agency Access
Posted: September 14th, 2010 | Author: Lee White | Filed under: video production | Tags: California advertising photographer, Lee White Photography, Marshall Electronics, video production | No Comments »
Marshall’s latest offering, the S-1 for DSLR shooters is starting quite stir among DSLR shooters. Marshall S-1 new low cast S-1 DSLR monitor is ideal for the HDSLR shooter wanting to see a clear picture of what they are shooting while having the monitor mounted to the camera. Slightly smaller then the venerable V-LCD70XP-HDMI-CM7 LCD Field Monitor which I still highly recommend, the S-1 is lighter and thinner making it ideal for mounting on top of the camera. It is priced at only $399.00 and comes with every accessory possible as you can see in the picture below.
Marshall S-1 with accessories
Posted: June 8th, 2010 | Author: Lee White | Filed under: Uncategorized, Workflow, video production | Tags: advertising photography, California advertising photographer, Lee White Photography, Marshall Electronics, marshall electronics HDMI monitors, video production | No Comments »
Cinematographer Gale Tattersall, DP of the TV show House, who was part of Canon’s Cine Expo EOS presentation on using the Canon 5D for the final episode, mentioned using Marshall Monitor for False Color. First, you should know what False Color is and how to use it.
Marshall Electronics describes their False Color Filter in the following way:
The False Color filter is used to aid in the setting of camera exposure. As the camera Iris is adjusted, elements of the image will change color based on the luminance or brightness values. This enables proper exposure to be achieved without the use of costly, complicated external test equipment. To best utilize this feature, you must understand the color chart and have a basic understanding of camera exposure. Normally, when shooting subjects like people, it is common practice to set exposure of faces to the equivalent of approximately 56 IRE. The False Color filter will show this area as the color PINK on the monitor. Therefore, as you increase exposure (open the IRIS), your subject will change color as indicated on the chart: PINK, then GREY, then a few shades of YELLOW. Overexposed subjects (above 101 IRE) on the monitor will be shown as RED. In addition, underexposed subjects will show as DEEP-BLUE to DARK-BLUE, with clipped-blacks indicated with a FUCHSIA-like color. Lastly, the color GREEN is used to indicate elements of the image that are approximately 45 IRE. This represents a “neutral” or “mid-level” exposure commonly used for objects (not people).
If you have come to any of my workshops, you have seen a practical demonstration of Marshall’s HDMI monitor’s False Color Filter in setting exposure. The latest Marshall 7 inch HDMI Monitor is the V-LCD70XP HDMI.
Surprisingly, Gale found Marshall’s False Color filter so useful that he seldom used his handheld meter while shooting with the 5D.
False Color Images
False Color Table
Posted: February 7th, 2010 | Author: Lee White | Filed under: Apple, Education, Lighting, Workflow, video | Tags: advertising photographer, Apple Computers, Beachtek, California advertising photographer, commercial photographers, Hoodman CF card, LaCie, Los Angeles advertising photographer, Marshall Electronics, Panasonic HMC-40, Redrock Micro, Sennhesier, Zeiss lens | No Comments »
There was another big turn out for my Atlanta “Secrets of Video Production for Photographers” given for APA Atlanta. Along with gear I had from my sponsors Apple, Manfrotto, Zeiss, Panasonic, SmartSound, RedRock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman, Apple was there showing Final Cut Studio and gave away a $1000.00 Final Cut Studio suite of video editing software. The Zeiss representative showed their special Canon and Nikon mount lenses with long focus barrels and color-matched glass.
Showcase camera store of Atlanta, a beautiful fully stocked professional camera store, also supplied additional gear from the above mentioned sponsors to give attendees a chance to see the various pieces of equipment up close and personal.
Big Studio, 404-874-6111, was a wonderful host of both the Thursday evening event and Saturday workshop. It is a great studio to work in and Megan the studio manager was both gracious and professional.
Below are pictures Lindsay Lewis the director of APA Atlanta took during my evening presentation. The first is me talking about the false color filter of Marshall Electronics V-LCD70P-HDMI monitor. The second is me talking about the Sonicfire Pro program and five royalty-free multi music tracks. I have arranged for every attendee to either of my events to get the music tracks for free.
Lee White with Marshall Electronic false color filter
The Saturday workshop was especially interesting for me, as I got to really delve into shooting video with stills then editing. We talked about planning and equipment in the morning and after the lunch I provided from a tasty deli nearby, we got into the gear.
Everyone had a chance to try some hands on using a complete video rig. I did a couple of lighting demos and shot a short commercial. The picture below shows me shooting the commercial using a Reckrock Micro rig with a microFollowFocus geared to a Zeiss ZE 50mm F1.4 lens, on Manfrotto sticks (tripod) and fluid head with a Beachtek 5d audio adapter cabled to a Sennheiser ME66 microphone. On top of the rig, you can see the Marshall monitor showing the camera feed. In the foreground is a Litepanels MicroPro LED light and in the background a medium Lastolite Skylite diffuser.
After shooting the video, I took it into Apple’s Final Cut Studio and showed how to transcode the files into a more edit friendly format using Compressor onto a LaCie rugged drive. A step you can bypass when using video cameras from Panasonic. Then I show everyone how to get the files into Final cut Pro, edit them into a commercial and output several distribution formats. I ended the workshop by showing how easy it is to match music from SmartSound’s Sonicfire Pro with video or pictures.
Posted: May 2nd, 2009 | Author: Lee White | Filed under: Canon, Education, Workflow, photo lighting | Tags: Audio Technica, California advertising photographer, california photographers, California sunbounce, Canon 580 EX, Canon 5d, commercial photographers, corporate portraits, dedo lights, direct light, dramatic lighting, editorial photographer, JVC video cameras, Lectrosonics, Lee White, location photographer, Los Angeles photographer, Marshall Electronics, Matthews Studio Equipment, panasonic video cameras, people photographer, Photoflex, Shure, video | No Comments »
Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.
Los Angeles photographer dramatic night portraiture with Canon 5D
I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.
California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.