Agency access Helping You to Find Clients

Last chance! Hurry and get your submissions in to the APA 2nd Annual Short Video Contest.  The contest closes Sunday June 2^th, so you only have a week!

The prize for the “Best Overall” category is partly sponsored by Agency Access and is a 1 year membership to TV/Broadcast Database

The Agency Access membership lists are the key to your direct marketing success. No matter your market or budget, Agency Access has an option for you. And with the launch of the brand-new TV Database, you can open up new markets with buyers who hire for TV media. A brand-new Broadcast database of 6,000 creative contacts with jobs in broadcast media. Recognizing the fundamental effect evolving motion-graphics technologies would have on visual arts markets, Agency Access set out over a year ago to create a new database of television – and broadcast-industry contacts, and to make it the most updated and refined list of potential buyers in those select markets.

The ideal complement to our global database of over 90,000 creatives, the TV/Broadcast Database is a highly targeted marketing tool for illustrators becoming animators, photographers becoming videographers and any freelance artist trying to connect with broadcast-industry contacts – art directors, creative directors, television producers, traffic managers and more.

A list membership also lets you:

Search the database by contact, company or brand

Create as many customized lists as you need

Refresh your lists with recent additions whenever you want

Download data and create your own labels and reports

Use our Database Changes feature to monitor who’s moving where

Other Agency Access services include:

Email marketing, campaign manager, design services, direct marketing, and consulting.

For more information visit Agency Access

Secrets of Video Production for Photographers – The Next Step

The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Note: Workshop info and date below evening event

Thursday Evening Event – Thursday Feb 24

At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at 1006 North Poinsettia Place, West Hollywood, CA 90046

Hosted by Hollywood-DI

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:

– How photographers can get get new clients
– The latest in tools that make video production easier
– The all important planning stage and what new concepts and costs photographers need to think about
– The importance of post production
– HDSLR vs Camcorder in video production
– How photographers can apply their present skills to video

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.

Registering for Thursday night February 24 event

Parking is free, please go to www.tiny.cc/LAevening for directions.

How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.

Questions call 818.399.3540 or email lee@leewhitephotography.com

Saturday Workshop Saturday February 26

9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
– Estimating and planning combined photography and video shoots with forms for estimating video production
– Understanding the lighting, filming and sound techniques needed for video
– Hands on experience with camera, lighting and sound equipment
– Editing and color grading demonstrations
– Common issues in directing talent and a chance to direct yourself
– The importance of post production

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!

Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephoto.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.

©Lee White

Charlotte Gets Secrets of Video Production for Photographers

Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.

Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.

Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.

Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.

Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.