I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

The Quality of Light

Posted: January 7th, 2015 | Author: | Filed under: Chimera, Lighting, photo lighting | Tags: | Comments Off

The quality of light is something photographers obsess over whether they work in still or motion. This is especially true when discussing lightbanks. The last thing that kisses the light before it reaches the subject is the front diffuser of the bank and this is why I have always appreciate the quality of light created with the Chimera lightbanks. Yes, the Chimera material is durable and fade resistant, at least in my experience. But it’s the quality of the light that keep me coming back to Chimera when my choice is a lightbank.

Chimera has two types of lightbanks, one for strobes and another for film & video. It’s important that you use the correct bank for the continuous hot lights because of the higher temperatures. Coming from strobes I had to introduce myself to Chimera’s Video Pro line when I started shooting motion with hot lights. The OctaPlus has become my go to light when I need the wrap around of a 7 foot light and that special light quality. When doing many of many portraits the Chimera medium bank is perfect.

 

Lee White Portrait

Portrait by Lee White, Los Angeles photographer using Chimera medium lightbank

For more information on the various types and sizes of lightbanks go to http://chimeralighting.com/

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Color Balance Important in Video

Posted: April 15th, 2012 | Author: | Filed under: Lighting, Manfrotto, video | Tags: , , , , , | No Comments »

As an advertising and editorial photographer in Los Angeles, I usually shoot in RAW so while I always do a white balance before I start shooting.  It is basic best practices even if it is not really baked into the image file.  It is even more important when one shoots video which has a baked in color balance.  Unless you are shooting one of the 4:4:4 video cameras which records all of the color information in the image file you are interpolating down much of the color information to a small percentage of the original.  You cannot be far off in your exposure or color balance without downgrading your image in post corrections.

Yet, so often I have to remind photographers who are starting to shoot video that right after getting the exposure setting to white balance the camera.  I would say this is important all the time rather than relying on the presets even if you are shooting daylight or professional lights.  Very seldom do you really shoot in direct sunlight so there can be a bias in the diffusion material or fill reflectors.  Lights get old and change color plus any diffusion can again cause a color shift.

I always carry a 12 inch Lastolite  EzyBlance Calibration Card with me.  It folds down into a 7inch carry bag and flexes out to 12 inch with a neutral median grey side and neutral white reverse side.  The median grey side allows for both setting exposure and white balance.  This can be especially helpful to wedding shooters that have to contend with white gowns and black tuxedos under mixed light sources.

Lastolite EzBalance Calibration Card

Lastolite EzBalance Calibration Card

Go to http://www.lastolite.com/ezybalance.php for more inforamtion.

Another handy device is the SyderCube.  For RAW shooters you can use it alone to find your color balance.  For video you can use it in tandem with the Lastolite  EzyBlance Calibration Card to further refine your color balance.  It has four areas for adjusting your color and exposure – white, median grey, black and black trap.  Again, small enough to easy carry with you. Simple shoot the SyderCube and use the white and median grey sides with the eyedroppers and the black slider in Final Cut Pro to show a slight difference in the black and black trap.  I’ll post a video using the SyderCube for corrections soon.

Datacolor SpyderCube

Datacolor SpyderCube

Go to http://spyder.datacolor.com/portfolio-view/spyder-cube/ for more information.

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Flicker Around The World

Posted: November 28th, 2011 | Author: | Filed under: Education, Lee White Photography, Lighting | Tags: , , , | No Comments »

As an editorial photographer based in Los Angeles, California my assignments have given me an opportunity to shoot all over the world.  I have shot photographs and video in Europe, Africa, Asia, South America and above the arctic circle (I know it’s not a continent by it’s still very cool).

Any type of travel bring with it certain difficulties and far off lands bring the add problems of different electrical issues.  There are different plugs, voltages and cycling.  I have a fist full of plug adapters.  I shoot my still photography with Balcar multi voltage strobes.  And take special care when setting my shutter speed shooting video.

In the US, it is usually fine to shoot video under fluorescent lights with shutter speeds at 1/48 to 1/60 of a second to prevent flicker and that holds true for any 60 Hz country.  In european countries and other places in the world that use 50 Hz AC power shooting video at 1/100 of a second usually solves the problem of fluorescent flicker.

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Secrets of Video for photographers in Atlanta, GA

Posted: July 9th, 2011 | Author: | Filed under: Education, Lighting, Seminars & Workshops, video, video production, Workflow | Tags: , , , , , , | No Comments »

Secrets of video for photographers Friday seminar in Atlanta is more timely than ever for you if you want to have the skills most in demand today.  Saturday workshop info below.

Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic.  Translate your photographic knowledge in to cinematic genius.  What equipment do you need and when do you need it.  Come and get inspired as well as educated.

The Friday evening seminar will include:

– Visual storytelling

– Basics of camera, sound and lighting techniques

– The latest in video equipment and software for video suitable for photographers getting into video.

– How photographers can apply their present skills to video

– How professional photographers can create new revenue streams

August 26, 2011 6 – 8pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek

Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out for others to enjoy.

The Saturday workshop will include:

– Hands-on experience with camera, lighting and sound equipment

– A chance to direct and shoot talent and a table-top situation

– The importance of workflow including recording formats and camera settings

– How to edit video and output

– How photographers can market their new skill-set

August 27, 2011 9:30am – 4:30pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

Chimera Window Pattern projected on wall for video

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Secrets of Video Production for Photographers – The Next Step

Posted: January 27th, 2011 | Author: | Filed under: Agencyaccess, Apple, Beachtek, Chimera, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Lighting, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , , , , , , , , | No Comments »

The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Note: Workshop info and date below evening event

Thursday Evening Event – Thursday Feb 24

At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at
1006 North Poinsettia Place, West Hollywood, CA 90046

Hosted by Hollywood-DI

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:

– How photographers can get get new clients
– The latest in tools that make video production easier
– The all important planning stage and what new concepts and costs photographers need to think about
– The importance of post production
– HDSLR vs Camcorder in video production
– How photographers can apply their present skills to video

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.

Registering for Thursday night February 24 event

Parking is free, please go to www.tiny.cc/LAevening for directions.

How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.

Questions call 818.399.3540 or email lee@leewhitephotography.com


Saturday Workshop Saturday February 26

9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
– Estimating and planning combined photography and video shoots with forms for estimating video production
– Understanding the lighting, filming and sound techniques needed for video
– Hands on experience with camera, lighting and sound equipment
– Editing and color grading demonstrations
– Common issues in directing talent and a chance to direct yourself
– The importance of post production

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!

Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephoto.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.


©Lee White


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More Practice, Imgenomic Realgrain and Hoodman Loupe

Posted: January 19th, 2011 | Author: | Filed under: Education, Hoodman, Lighting, photo lighting, Workflow | Tags: , , , , , | No Comments »

As an advertising photographer, very often much of the format of an image I’m assigned to shoot is already decided before it gets to me.  Of course, I get to add my creative input, which in part is why I’m being hired as long as it conforms to the message and shape of the assignment.  When I go out and practice, I get to explore more freely.

I just got back from a location scout, where I found six wonderful spots to shoot at one location.  So the scout was successful, and along the way I got to practice.  I took my time exploring the location and watched the light.  I also took pictures both of the spots I might later use plus interesting subjects for myself.  Since, I did not have the pressure of a client looking over my shoulder or an expensive model standing in front of the camera, I could experiment.  If one of my experiments didn’t turn out exactly as I expected, no harm was done.  I also shot subjects that I like that would not normally be subject matter for my advertising photography assignments.

Boot-1

I used Imagenomic’s realgrain to help give the image a more natural gritty look.

I took along a budding photographer as an extra set of eyes. I had the time to explain some of the processes I was going through which both helped the photographer and reminded me of alternative ways of handling subjects.  I also had a person as a scale to put in the location shots so I had a better idea how a person could interact with the location.  It is hard to see the image playback on the screen in bright sun, so I introduced the photographer to the Hoodman Loupe.  Plus we discussed the value of using the histogram rather than the screen to check exposure.

As Kim Weston, once said to me “all we do is a craft; it’s a craft and if you don’t know your craft…there are no shortcuts.”

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Chimera Window Patterns Adds Life to Backgrounds

Posted: July 6th, 2010 | Author: | Filed under: Lighting, Litepanels | Tags: , , , | No Comments »

I like to sometimes use a light pattern (cucalorus or cookie) to add a little life to a solid background or imitate a natural light pattern.  The great thing about cookies are you have a controllable constant pattern that can be anywhere from a sharp to a very soft pattern.   I tend to like a softer pattern when projecting onto a solid background and a sharper pattern on a subject or busy background.  You can see the soft pattern I used behind Katie-Britt Greenway, Miss South Miami Beach, in the image below and the video clip.

Katie-Britt Breenway with Chimera Window Pattern projected on background

Chimera has a new window pattern system that makes having a small, versatile and portable set of cookie patterns available to you on location or in the studio.  Like the entire Chimera, line the window pattern system is sturdy and well thought out. This was evident from the moment I opened the box and found the kit comes in a heavy-duty long zippered bag.

One of the problems of the traditional cookie is that it is usually a full size 48 X 48 or larger pattern made out of wood. This makes it hard to take it with you.  Another problem is that even if you do have that kind of space, you are still limited to one pattern unless you have a grip truck with room for multiple 48 x 48 boards.

Chimera Window Pattern projected on background. Photo by mitchell@mitchellkearney.com

Chimera has gotten around that by starting with a collapsible metal frame with a very smart pin system that works with standard grip head to hold it securely and prevent the frame from twisting.  Then there is a black matte to control light spill that fits to the frame with elastic at each corner and is flexible so it rolls up.  The patterns then attach by Velcro to fill the center open square.  The patterns are black and white designs on what looks like a litho film.  One of the beauties of this is that you have a choice of number patterns with the same frame and matte.  If you don’t like one pattern, in seconds you can have a different one installed.  Since there are Velcro tabs on both sizes of the matte, you can combine two patterns.  Note in the image showing the pattern a second pattern is hanging from the Velcro ready to be put in place instantly.

Terry of Chimera told me of a way he uses the system where he attaches the frame to a c-stand and then an arm to the c-stand to hold a light in an open-faced Chimera softbox. This allows for easy movement of the complete light/pattern system together and even more control of light spill.

Chimera Window Pattern in Foreground with Lee White Shooting Video. Photo by mitchell@mitchellkearney.com

Depending on your needs, the frame/matte combinations come in three sizes 22X22, 42X42 and 48X48.  For more info go to www.chimeralighting.com

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Upcoming new Video Production Products from NAB

Posted: April 14th, 2010 | Author: | Filed under: Education, Lighting, video, Workflow | Tags: , , , , , , , | No Comments »

My first day at NAB in Vegas brought into perspective just how quickly the world of video production has changed.  The number of new and innovative products that deal with making video with HDSLRs has increased dramatically.   At the same time, the video cameras are starting to have advancements that are going to blur the line between video and DSLR cameras.

Litepanels by Manfrotto is bringing out a new hybrid LED with a flash function.  Panasonic has a new 4/3 video camera that accepts a variety of still camera lenses.  RedRock Micro has a number of new products for follow focus and cine lenses.  Carl Zeiss has a whole set of new Compact rime CP.2 cine lenses. Hoodman has a number of new recording cards and focusing assists.

These are just a few of the new products I have seen at NAB that in some way will make producing videos easier or slicker.  I will be reviewing these new products I have been shown as they actually become closer to being available.

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Atlanta “Secrets of Video Production for Photographers”

Posted: February 7th, 2010 | Author: | Filed under: Apple, Education, Lighting, video, Workflow | Tags: , , , , , , , , , , , , | No Comments »

There was another big turn out for my Atlanta “Secrets of Video Production for Photographers” given for APA Atlanta.  Along with gear I had from my sponsors Apple, Manfrotto, Zeiss, Panasonic, SmartSound, RedRock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman, Apple was there showing Final Cut Studio and gave away a $1000.00 Final Cut Studio suite of video editing software.  The Zeiss representative showed their special Canon and Nikon mount lenses with long focus barrels and color-matched glass.

Showcase camera store of Atlanta, a beautiful fully stocked professional camera store, also supplied additional gear from the above mentioned sponsors to give attendees a chance to see the various pieces of equipment up close and personal.

Big Studio, 404-874-6111, was a wonderful host of both the Thursday evening event and Saturday workshop.  It is a great studio to work in and Megan the studio manager was both gracious and professional.

Below are pictures Lindsay Lewis the director of APA Atlanta took during my evening presentation.  The first is me talking about the false color filter of Marshall Electronics V-LCD70P-HDMI monitor.  The second is me talking about the Sonicfire Pro program and five royalty-free multi music tracks.   I have arranged for every attendee to either of my events to get the music tracks for free.

Lee White with Marshall Electronic false color filter

The Saturday workshop was especially interesting for me, as I got to really delve into shooting video with stills then editing.   We talked about planning and equipment in the morning and after the lunch I provided from a tasty deli nearby, we got into the gear.

Everyone had a chance to try some hands on using a complete video rig.  I did a couple of lighting demos and shot a short commercial.  The picture below shows me shooting the commercial using a Reckrock Micro rig with a microFollowFocus geared to a Zeiss ZE 50mm F1.4 lens, on Manfrotto  sticks (tripod) and fluid head with a Beachtek 5d audio adapter cabled to a Sennheiser ME66 microphone.  On top of the rig, you can see the Marshall monitor showing the camera feed.  In the foreground is a Litepanels MicroPro LED light and in the background a medium Lastolite Skylite diffuser.

After shooting the video, I took it into Apple’s Final Cut Studio and showed how to transcode the files into a more edit friendly format using Compressor onto a LaCie rugged drive.  A step you can bypass when using video cameras from Panasonic.   Then I show everyone how to get the files into Final cut Pro, edit them into a commercial and output several distribution formats.  I ended the workshop by showing how easy it is to match music from SmartSound’s Sonicfire Pro with video or pictures.

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Dates: Secrets of Video Production for Photographers

Posted: January 2nd, 2010 | Author: | Filed under: Apple, Education, Lighting, Workflow | Tags: , , , , , , , , , , , , , , , , | No Comments »
Secrets of Video Production for Photographers
There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.

Workshop info and dates below evening events info

Thursday evening
Events
9pm Dinner 6-7 pm Presentation starts 7:15 pm

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video and photography in tandem.

During the evening he will discuss:
– The photographer’s unique position for this new market
– How photographers can apply their present skills to video
– The creative planning stage and what new concepts photographers need to think about
– Pre-production and additional considerations when shooting video
– The tools and techniques of video production
– Post-production in the photographer’s studio

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

There will be a copy of Apple’s Final Cut Studio raffled off.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman among others will be at the event for photographers to see.

Los Angeles information for Thursday January 14
6pm-9pm Dinner 6-7 pm Presentation starts 7:15 pm

5th and Sunset Studios,12322 Exposition Blvd, Los Angeles, CA 900064

How much: APA MEMBERS ARE FREE! Full time students $20 with id all others $35 RSVP Call 323-933-1631 or email director@apa-la.com

LA Thursday evening event

Denver information for Thursday January 28

6pm -9pm Dinner 6-7 pm Presentation starts 7:15 pm

Stage 3 at Denver Pro Photo,235 South Cherokee Street,Denver, CO 80223

How much: APA MEMBERS ARE FREE! Full time students $10 with id all others $25 RSVP Call 323-933-1631 or email director@apa-la.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Denver Thursday evening event

Atlanta information for Thursday February 4
BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318
www.bigstudiorental.com

Registration:
$10 for APA members – $15 at the door
$20 for AIGA or ASMP members – $25 at the door
$25 for non-members – $35 at the door
FREE for student & assistant APA members
$5 for students or assistants
Join the APA and your admission is free!
Contact Lindsay Lewis APA Atlanta Director
director@apaatlanta.com

Please check back for New York February 11 and Chicago March 4

Sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman

Saturday Workshops
10am-5pm

Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest.   As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video.  You need to learn what the new technologies mean to you from a photographer’s point of view.  This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.

The Saturday subjects will include:
– The importance of workflow including recording formats
– Estimating and planning combined photography and video shoots
– Understanding lighting, filming and sound techniques for video
– Camera, lighting and grip equipment demonstrations
– Editing demonstrations

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman will be demonstrated.

Los Angeles information for Saturday January 16

Helms Daylight Studio
3221 Hutchin Ave. #E
Los Angeles, CA 90034

Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Denver information for Saturday  January 30
Stage 3 at Denver Pro Photo,235 South Cherokee Street, Denver, CO 80223
Cost: Early registration until Jan. 8 $99.95 regular registration after Jan. 8 $129.95 APA members 10% discount.

*Please put APA membership number in special instructions to seller, discount refund will be given at the workshop as the APA member enters.

Atlanta information for Saturday February 6

Where: BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318, (404) 874-6111 www.bigstudiorental.com

Cost: Early registration until Jan. 22 $129.95 regular registration after Jan. 22 $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Please check back for New York February 13 and Chicago March 6
sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman
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