I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.
Posted: December 6th, 2015 | Author: Lee White | Filed under: Red Giant Software | Tags: effects, Redgiant, video | Comments Off
Folks – Don’t fall victim to Black Friday or Cyber Monday! Save your money… for just a little while longer. On December 8, 2015, Red Giant is having a Year-End Sale. Here’s what you need to know:
40% off everything in the redgiant.com store.
24 Hours Only!
Sale Starts: 12/8/15 – starting at 08:00 AM PST.
Sales ends: 12/9/15 at 08:00 AM PST
The sale discount is for everything in the Red Giant store:
Full licenses
upgrades
academic store (which is already 50% off)
Suites
Individual products.
40% OFF EVERYTHING. REALLY. WE MEAN IT.
How to Get 40% off: On the day of the sale, there will be a coupon code – it will be all over our site. You won’t be able to miss it.
ACADEMIC BUYERS: If you are a student or faculty and want to buy from our academic store, please make sure to Pre-Qualify as an academic buyer before the sale, or you may miss out on the sale price.
So… to follow up… This means that, for one day (Dec. 8, and a few hours of Dec. 9), you can get 40% off Trapcode, Magic Bullet, PluralEyes, Universe and everything else in our Red Giant store. Some examples of savings:
Trapcode Suite: Usually $999. Get it on sale for just $600
Magic Bullet Suite: Usually $799. Get it on sale for just $480
PluralEyes: Usually $199. Get it on sale for just $120
Universe Premium Annual: Usually $99. Get it on sale for just $60
Reminder: These are just examples. EVERYTHING will be on sale at 40% off. If you have any questions, we are here for you. Please contact us at redgiant.com/support and we’ll help you out.
Posted: July 9th, 2012 | Author: Lee White | Filed under: Red Giant Software | Tags: CloudEyes, DualEyes, Lee White, Los Angeles commercial photographer Lee White, plural eyes, presto plug-ins, Red Giant Software | No Comments »
Red Giant software just announced it has acquired all of the Singular Software products. This means that the PluralEyes, DualEyes, CloudEyes and Presto plug-ins will now be Red Giant Products. But never fear as Red Giant has also brought on board the entire engineering team and should release the PluralEyes 3.0 for MAC as scheduled  this summer. Red Giant is continuing to supple the industry with smart software solutions.
For more information about Red Giant software go to: www.redgiantsoftware.com
Posted: September 13th, 2011 | Author: Lee White | Filed under: AJA, Anton/Bauer, Apple, Beachtek, Chimera, Final Cut Studio, G-Technology, Indislider, IndisliderPro, K-tek, Manfrotto, ManhattanLCD, Panasonic, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, Zeiss | No Comments »
Secrets of video for photographers Friday seminar in New Jersey is more timely than ever for you if you want to have the skills most in demand today. Saturday workshop info below.
Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic. Translate your photographic knowledge in to cinematic genius. What equipment do you need and when do you need it. Come and get inspired as well as educated.
The Friday evening seminar will include:
– Visual storytelling
– Basics of camera, sound and lighting techniques
– The latest in video equipment and software for video suitable for photographers getting into video.
– How photographers can apply their present skills to video
– How professional photographers can create new revenue streams
Sept 16, 2011 6 – 8pm
Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007
For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/lee-white-seminar-html.html
Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek
Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.
Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.
Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out. Avoid the common mistakes that ruin most novice videography. Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations. Find out how to do good audio recordings. See what video gear can help you make better videos. Find out what is involved with editing your video, adding music and getting it out for others to enjoy.
The Saturday workshop will include:
– Hands-on experience with camera, lighting and sound equipment
– A chance to direct and shoot talent and a table-top situation
– The importance of workflow including recording formats and camera settings
– How to edit video and output
– How photographers can market their new skill-set
August 27, 2011 9:30am – 4:30pm
Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007
For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/secrets-of-video-for-photographers-workshop-with-lee-white.html
Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

Posted: July 15th, 2011 | Author: Lee White | Filed under: Education, Red Giant Software, Workflow | Tags: Coloristall, Looks2, Magic Bullet suite 11, Mojo | No Comments »
Red Giant, is a software company known to make improvements that its’ users want. This holds true for the latest version of Magic Bullet Suite 11. Right off, the installation is simpler in that you only have one install with one serial number rather than one for each plug-in for each program.
Among the improvements that stand out that I like are the Cosmo and Looks2. The Cosmo is a skin-retouching program that combines parts of Colorista ll and Mojo into one easy to use plug-in that has only six sliders. It keys on the skin tones so it automatically follows without keyframing the subject.
Magic Bullet Cosmo Getting Started Guide from Red Giant on Vimeo.
The Looks2 takes some of it’s new capabilities from Colorista ll so you can stay right in Looks2 to accomplish many tasks that used to require you to go to Colorista ll. The more flexible vignettes are also a nice addition.
Magic Bullet Looks 2 from Red Giant on Vimeo.
Red Giant has a number of tutorials on their website that help you understand the capabilities of their programs like the ones I linked to above.
Posted: May 27th, 2011 | Author: Lee White | Filed under: Apple, Beachtek, Chimera, Education, Final Cut Studio, G-Technology, Hoodman, Indislider, K-tek, Litepanels, Manfrotto, Panasonic, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: Beachtek, secrets of video production for photographers, Sennheiser | No Comments »
Videos by photographers are more important than ever in today’s environment. Discover what today’s Art Directors, Editors and Art Buyers are saying about video by photographers. Become informed about the ways you can use video to promote yourself and where you can place your videos to be seen. Hear what advertising and editorial photographers already shooting video are saying. Find out if short form or long form is right for you and your clients and you can use your present still photography in video.
Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out. How to handle the “creative call†and put together a “treatmentâ€. Avoid the common mistakes that ruin most novice videography. Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations. Find out how to do good audio recordings. See what video gear can help you make better videos. Find out what is involved with editing your video, adding music and getting it out.
Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. You can turn your pictures into moving pictures. Don’t miss this opportunity to hit the ground running in your adventure into video.
Smartsound will be providing free royalty free music and soundtrack software for every attendee.
Friday night DOOR PRIZE: G-Technology G-Drive mini 7200rpm harddrive – perfect for editing video.
Lecture When: Friday, June 10, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214
Workshop When: Saturday, June 11, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214
For more info and to register go to: http://www.prophotosupply.com/p-events.htm
Hosted by Pro Photo Supply and ASMP  Sponsored by Chimera, Manfrotto, Panasonic, Apple, Zeiss, Beachtek, Smartsound, Sennheiser, Hoodman, Indisystems, Manhattan LCD, G-technology, AJA, Red Giant Software, Anton/Bauer, Logicboard, K-Tek and Casio.

Posted: April 12th, 2011 | Author: Lee White | Filed under: Final Cut Studio, Red Giant Software, Workflow | Tags: California advertising photographer, digital workflow, dslr transcode, Lee White Photography, Los Angeles advertising photographer, Red Giant Software Grinder, video production | No Comments »
Take a look at Magic Bullets Grinder by Red Giant Software if you need a very fast transcoding of your HDLSR video. It uses all of your processors to transcode the H.264 from your HDSLR into a variety of Apple PRO RES and Photo-Jpg formats so it is fast. If you need even faster editing Magic Bullet Grinder can create Proxy files in PRO RES and Photo-Jpg codecsl. If you were planning to do major color grading (correction) or adding effects in Motion you can transcode into PRO RES 4444. Any 720p video will be automatically upgraded to 1080p so it can be used in Full HD editing.
It is a simple three step process: drag your files on to Grinder, Set the transcode to format you want and save which allows you to set the destination for the transcoded files. You’ll end up with transcoded files with time code which is helpful. Note: I suggest when making proxy files that you set the main format to original + timecode and burn in file name and time code. You can download a trial version of Magic Bullet Grinder at http://www.redgiantsoftware.com/downloads/trial-versions.

Magic Bullet Grinder's Three Step Process
Coming soon is the 1.5 update that adds more format codecs, timecode options, conforming controls, Growl support, separate output options for main and proxy outputs and better clip naming.

Red Giant Software Magic Bullet Grinder for Fast Trancoding of DSLR Files
Posted: April 10th, 2011 | Author: Lee White | Filed under: IndisliderPro, Red Giant Software | Tags: California advertising photographer, indiSLIDERpro, Lee White Photography, Red Giant Software Grinder, Salton Sea | No Comments »
The indiSLIDERpro is a great video solution when you are on location and need a short dolly or truck move to tell the story in an more interested way. In the pictures below you see the IndiSLIDERpro mounted on the sturdy set of Manfrotto Pro 536 sticks.

Manfrotto 536 MPRO supports indiSLIDERpro and Sennheiser MKE400 at Salton Sea
The indiSLIDERpro matched up with a Manfrotto 501, 503 or 504 fluid head make a versatile unit adding tremulous production value you your shoot. Even short dolly shots make for a more active viewing experience for the audience. Rather than be limited to pivots shots like panning and tilting, you can smoothly move the camera around in the scene. If you watch closely many dolly shots are short so the two or three foot slider is perfect. You don’t need the extra time and crew needed to set up and level a full size dolly with track. I can set up and level the indiSLIDERpro in just minutes so I’m ready to shoot. Here is a short move I made over the tons of dead fish along the Salton Sea. Go to www.indisystem.com for more information.

 Click to watch - indiSLIDERpro Move Along Tons of Fish Killed by Pollution on Salton Sea ShoreÂ
The Salton Sea is 200+ feet below actual sea level so is the drainage for the surrounding area. Unfortunately this means all the pollution from the neighboring towns, golf courses and farm fields flow into the Salton Sea killing thousand of fish that cover the sea’s shore certain times of the year. What looks like white sand along the shore is the bleached vertebrae of fish.
While the indiSLIDERpro is strong enough to hold full size video camera, it is still light and compact so one person can easily use it on location. The rails are mounted to a solid metal base that prevents the rails from bowing even with heavy camera gear so you will not out grow the system as you add more professional equipment like follow focus and an external monitor.
Lee White Photography used Red Giant’s Magic Bullet Grinder to transcode the original DSLR files into edit friendly PRO RES files for editing.

Red Giant Software Magic Bullet Grinder for Fast Transcoding of DSLR Files Version 1.5 Coming Soon
Posted: March 24th, 2011 | Author: Lee White | Filed under: Apple, Beachtek, Chimera, Final Cut Studio, G-Technology, Hollywood DI, Hoodman, Indislider, K-tek, Manfrotto, Panasonic, Rawworks, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, Zeiss | Tags: advertising photographer, apple, Apple's Final Cut Studio, Beachtek adapters, Casio data projectors, Chimera, G-Technology, Hollywood DI, Hoodman, K-tek, Manfrotto, Panasonic HMC-40, photography educator, Red Giant Software, Sennheiser, SmartSound, Zeiss lens | No Comments »
Secrets of video for photographers is coming to Portland for two events that takes away the mystery of video production and replaces it with solid information. More than just tech talk, Lee White also goes over ideas on how to increase revenue streams and creative strategies.
The evening seminar is two hours jammed packed with need to know info!
When: Friday, April 8, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214
Cost: General $10, ASMP members & Students $5
Register Now!
All attendees will receive free SmartSound music and SonicFire music editing software .
Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.
Lee White’s evening lecture presentation and videos will go over the steps photographers need to know in creating video without tearing their hair out.
During the evening Lee will discuss:
• How photographers can get new clients
• The latest in tools that make video production easier
• The all-important planning stage and what new concepts and costs photographers need to think about
• The importance of post-production
• HDSLR vs Camcorder in video production
• How photographers can apply their present skills to video
The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss, Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems, Chimera and Casio will be at the event for photographers to see.
_____________________________________________________
Secrets of Video for Photographers workshop
This fast paced all-day workshop is not to be missed.
When: Saturday, April 9, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214
Cost: General $150; ASMP members & Students $100 – Lunch included
Register Now!
All attendees will receive free SmartSound music and SonicFire music editing software .
Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.
Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands-on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.
In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and edit and color grade the video.
The Saturday subjects will include:
• The importance of workflow including recording formats and how to use them to your advantage
• Estimating and planning combined photography and video shoots with forms for estimating video production
• Understanding the lighting, filming and sound techniques needed for video
• Hands on experience with camera, lighting and sound equipment
• Editing and color grading demonstrations
• Common issues in directing talent and a chance to direct yourself
• The importance of post-production
The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss, Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems and Casio will be at the event for photographers to see in action.
Lecture and workshop are sponsored by Pro Photo Supply and ASMP Oregon.