arDV Expo Los Angeles a Photographers Resource

As a editorial  photographer in Los Angeles, California that also shoots video I spend today at the DV Expo. There is still time to attend on Thursday September 26, 2013  It is great to catch up with developments that would be useful to professional photographers shooting video.  Brian Valente of RedRock Micro is showing their One Man Crew and Gimbal Gear.  Howard Kaufmann of Beachtek had a number of new and prototype sound adapters like the DXA-SLR PRO ULTRA and adapter rods.  Richard Schleuning of Zeiss showed me some stunningly sharp wide open pictures from their upcoming 50mm lens in their DSLR line.

See the RedRock Micro equipment videos :  RedRock Micro One Man Crew & RedkRock Micro Gimbal

The first day’s conference schedule included  a broad range of useful sessions for professional photographers and videographers.  I sat in on two by Rich Harrington on TimeLapse and Photoshop techniques, two by Abba Shapiro on Directing and Production Gotcha’s, one by Claude Shires on Crowdsourcing and finally Jay Phelps’ Profit from Your Media. The Thursday schedule looks just as interesting so if you can consider getting down to the LA Convention Center to get the latest on the fast changing video landscape.  The Exhibit hall will be open to see the latest and greatest.

CROSSING OVER FROM STILLS TO VIDEO

The prize for the Rockin’t It People’s Choice category in the APA 2^nd Annual Short Video Contest is the Redock Micro Crossover Kit.  With The Crossover Kit, once again Redrock Micro has put together just what a photographer shooting video needs.  As a professional photographer owning Lee White Photography, I have also shot video for over twenty years.  I have found few things beat well thought-out professional equipment.  Shooting video sometimes takes specialized equipment not usually in a photographer’s kit.  The Crossover Kit provides just such equipment.  I have used the various parts that make up this kit and found them indispensable at times.  This is a great starter kit for those getting into video.

The Crossover Kit starts with a choice of base plates, either the DSLR Baseplate, microRRS or lowBase which holds the 15mm support rods.  15mm rods are industry standard so you will be building a very adaptable set. The final piece of the kit is the microMatteBox which controls the glare and gives you two full-size rotating stages for most filtration plus fits virtually any size lens or camera.  For more information, I suggest you go to http://store.redrockmicro.com.

To find out how to submit to the APA 2^nd Annual Short Video Contest and to read the fine print, please go here: http://tinyurl.com/APAvideo. The contest is open to APA and all creative content creators.

Redrock Micro Crossover-Kit

Secrets of Video for Photographers – New Jersey – Unique Photo

Secrets of video for photographers Friday seminar in New Jersey is more timely than ever for you if you want to have the skills most in demand today.  Saturday workshop info below.

Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic.  Translate your photographic knowledge in to cinematic genius.  What equipment do you need and when do you need it.  Come and get inspired as well as educated.

The Friday evening seminar will include:

– Visual storytelling

– Basics of camera, sound and lighting techniques

– The latest in video equipment and software for video suitable for photographers getting into video.

– How photographers can apply their present skills to video

– How professional photographers can create new revenue streams

Sept 16, 2011 6 – 8pm

Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007

For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/lee-white-seminar-html.html

Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek

Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out for others to enjoy.

The Saturday workshop will include:

– Hands-on experience with camera, lighting and sound equipment

– A chance to direct and shoot talent and a table-top situation

– The importance of workflow including recording formats and camera settings

– How to edit video and output

– How photographers can market their new skill-set

August 27, 2011 9:30am – 4:30pm

Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007

For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/secrets-of-video-for-photographers-workshop-with-lee-white.html

Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

Secrets of Video for Photographers in Portland

Videos by photographers are more important than ever in today’s environment.  Discover what today’s Art Directors, Editors and Art Buyers are saying about video by photographers. Become informed about the ways you can use video to promote yourself and where you can place your videos to be seen. Hear what advertising and editorial photographers already shooting video are saying. Find out if short form or long form is right for you and your clients and you can use your present still photography in video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  How to handle the “creative call” and put together a “treatment”.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. You can turn your pictures into moving pictures.  Don’t miss this opportunity to hit the ground running in your adventure into video.
Smartsound will be providing free royalty free music and soundtrack software for every attendee.

Friday night DOOR PRIZE: G-Technology G-Drive mini 7200rpm harddrive – perfect for editing video.

Lecture When: Friday, June 10, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214

Workshop When: Saturday, June 11, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214

For more info and to register go to: http://www.prophotosupply.com/p-events.htm

Hosted by Pro Photo  Supply and ASMP  Sponsored by Chimera, Manfrotto, Panasonic, Apple, Zeiss, Beachtek,  Smartsound, Sennheiser, Hoodman, Indisystems, Manhattan LCD, G-technology, AJA, Red Giant Software, Anton/Bauer, Logicboard,  K-Tek and Casio.

Secrets of Video for Photographers comes to Portland Oregon

Secrets of video for photographers is coming to Portland for two events that takes away the mystery of video production and replaces it with solid information.  More than just tech talk, Lee White also goes over ideas on how to increase revenue streams and creative strategies.

The evening seminar is two hours jammed packed with need to know info!

When: Friday, April 8, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214
Cost: General $10, ASMP members & Students $5
Register Now!

All attendees will receive free SmartSound music and SonicFire music editing software .

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Lee White’s evening lecture presentation and videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:
• How photographers can get new clients
• The latest in tools that make video production easier
• The all-important planning stage and what new concepts and costs photographers need to think about
• The importance of post-production
• HDSLR vs Camcorder in video production
• How photographers can apply their present skills to video

The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss,  Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems, Chimera and Casio will be at the event for photographers to see.

_____________________________________________________

Secrets of Video for Photographers workshop

This fast paced all-day workshop is not to be missed.

When: Saturday, April 9, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214
Cost: General $150; ASMP members & Students $100 – Lunch included
Register Now!

All attendees will receive free SmartSound music and SonicFire music editing software .

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands-on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and edit and color grade the video.

The Saturday subjects will include:
• The importance of workflow including recording formats and how to use them to your advantage
• Estimating and planning combined photography and video shoots with forms for estimating video production
• Understanding the lighting, filming and sound techniques needed for video
• Hands on experience with camera, lighting and sound equipment
• Editing and color grading demonstrations
• Common issues in directing talent and a chance to direct yourself
• The importance of post-production

The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss,  Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems and Casio will be at the event for photographers to see in action.

Lecture and workshop are sponsored by Pro Photo Supply and ASMP Oregon.

Secrets of Video Production for Photographers – The Next Step

The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Note: Workshop info and date below evening event

Thursday Evening Event – Thursday Feb 24

At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at 1006 North Poinsettia Place, West Hollywood, CA 90046

Hosted by Hollywood-DI

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:

– How photographers can get get new clients
– The latest in tools that make video production easier
– The all important planning stage and what new concepts and costs photographers need to think about
– The importance of post production
– HDSLR vs Camcorder in video production
– How photographers can apply their present skills to video

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.

Registering for Thursday night February 24 event

Parking is free, please go to www.tiny.cc/LAevening for directions.

How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.

Questions call 818.399.3540 or email lee@leewhitephotography.com

Saturday Workshop Saturday February 26

9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
– Estimating and planning combined photography and video shoots with forms for estimating video production
– Understanding the lighting, filming and sound techniques needed for video
– Hands on experience with camera, lighting and sound equipment
– Editing and color grading demonstrations
– Common issues in directing talent and a chance to direct yourself
– The importance of post production

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!

Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephoto.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.

©Lee White

Panasonic AG AF100 Storms In

California photographers rejoice, the Panasonic AF AG100 video camera is now being shipped!  The Panasonic AG AF100 is already in New York will arrive in Los Angeles just as the rains subside.

AG-AF100 CAMCORDER

Wow, what an incredibly busy time leading up to the holidays!  Clients seemed to be determined to get everything done in the last few weeks of the year so I have not had time to post.  I did get a breather just in time to see the demo of the AG AF100 at EVS matched up with the extraordinary Zeiss Compact Primes.  The Zeiss Compact Primes work beautifully with the AG AF 100 along with a variety of other cameras.  Plus, the RedRock Micro support systems match with the camera/lens combination to make a professional rig.

Zeiss Compact Primes

As you might remember from my past posts, the AF AG100 has the Micro Four Thirds sensor giving that cinematic shallow depth of field that is so desirable.  But it doesn’t stop there; the list of attributes is quite long so I will only mention a few for now.  The AG AF100 accepts a variety of lenses including the above mentioned Zeiss Compact Primes and HDSLR lenses with the correct adapter.

The Panasonic AG AF100 shoots in the AVCHD format giving excellent results on to SD/SDHC/SDXC cards which are very affordable .  It records in multi HD formats at variable frame rates which is amazing for a camera priced this low.  It has HD-SDI output and XLR inputs and a large easy to see with viewfinder.

It has most of the features you would find on a much higher priced professional video camera.  Many of the controls are manual on the camera body so you don’t have to spend time punching through endless menus.  It appears to be a winner.

Secrets at Unique Photo Oct. 22-23

I’m going to Unique Photo Superstore to do my Secrets of Video Production for Photographers.  Friday night is the evening presentation where I do an overview of video production from concept to final output.  Saturday’s workshop is where the funny really begins.  Saturday morning is getting everyone up to speed then the afternoon is filled with shooting and editing.  For more information you can go to:

http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-with-lee-white.html
and
http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-workshop-with-lee-white.html

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D

These events are sponsored by Zeiss, Redrock Micro, SmartSound, Beachtek, Sennheiser, Apple, Hoodman, Indisystems, Marshall Electronics, LaCie, Chimera, K-Tek, and Agency Access

Scoop! EVF from Redrock Micro

Brian Valente from Redrock Micro gave me a sneak peak this morning of their newest product an EVF (Electric Viewfinder).  We had to be very secretive as we were at the Photocine Expom so I could take a quick shot and audio clip under less than ideal.  Brian did a great job of describing the functions of their new EVF so click on the picture below to hear what it is all about.

Brian Valente with Redrock Micro's EVF

Admittedly, this product is not for every photographer just getting into video but it is good to be aware of what is out there so when the time comes you know what is available.  Once I get my hands on one I’ll be able to give you my impressions.  I’m excited about the idea of having an active viewfinder with the chance to also have a feed to a secondary monitor.

Photocine Expo Breaking News

Just back from the Photocine Expo in Hollywood after a great day of seminars and a tantalizing news that Redrock Micro has a new product announcement coming Sunday September 26.

But we don’t have to wait for the latest from Zeiss. Zeiss has just announced a new distagon T* 1.4 35 mm with the bokeh in the out-of-focus areas that the Zeiss HDSLR lens are famous for. As with all the Zeiss HDSLR lenses, the distagon 35mm is color matched to the other lenses in the line and silky smooth right out of the box. On the 7d, the magnification makes it a very fast normal.

Zeiss Distagon 1.4/35mm

Richard Schleuning of Zeiss was a key member of the Photocine expo panel on cine lenses. Brian Valente of Redrock Micro moderated the panel, asking probing questions while Richard gave the attendees in-depth but understandable answers. Among other advice, Richard explained how cine lenses differed from traditional still lenses with longer focus pulls and padded focusing mechanisms adding to smooth accurate follow focusing.

Brian Valente far left, Richard Schluening left center

I can hardly wait for tomorrow’s announcement by Brian from Redrock Micro about their new product. Redrock Micro and Zeiss have long been at the forefront of the HDSLR revolution.