Making it big in advertising photography

Make it big.  As an advertising photographer in Los Angeles, I learn long ago clients love to see their product large in the photograph.  Although creatively, in the past, this might not have served the purpose well, now it could be the best advice for much of how photography and video is seen.  As more and more photography and video is seen on smaller and smaller screens the only way to really see it is to make the subject big.

My Secrets of Video for Photographers seminars and workshops take me across the nation.  As I flew to Unique Photo in New Jersey to do my events, I had a chance to watch the latest Pirates of the Caribbean movie. Just a month before this I was in Kauai where they filmed much of the movie.  While watching the movie on the tiny screen in the aircraft I could barely recognize the locations I was just at.  If I had seen the movie on a 40 foot theater screen the impact of the locations might have been greater.  As it was, I had to wait for the medium close-ups to close-ups to visually follow the story.  I attribute my less than enthusiastic reaction to the movie to this size issue.

The reverse of this is true when I am watch the Wild China series by the BBC on my iphone.  Most of the action is set in the close-ups with wide vistas used for presenting the overall environment.  Admittedly, Wild China was produced to be seen on TV where Pirates was for the “big” screen which brings me back to thinking about where your images, be them photographs or video, are going to end up.  When you are deciding how to shoot each shot consider how your shots are going to be seen, on a forty foot screen or a four inch screen.

Two Faced

Secrets of Video for photographers in Atlanta, GA

Secrets of video for photographers Friday seminar in Atlanta is more timely than ever for you if you want to have the skills most in demand today.  Saturday workshop info below.

Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic.  Translate your photographic knowledge in to cinematic genius.  What equipment do you need and when do you need it.  Come and get inspired as well as educated.

The Friday evening seminar will include:

– Visual storytelling

– Basics of camera, sound and lighting techniques

– The latest in video equipment and software for video suitable for photographers getting into video.

– How photographers can apply their present skills to video

– How professional photographers can create new revenue streams

August 26, 2011 6 – 8pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek

Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out for others to enjoy.

The Saturday workshop will include:

– Hands-on experience with camera, lighting and sound equipment

– A chance to direct and shoot talent and a table-top situation

– The importance of workflow including recording formats and camera settings

– How to edit video and output

– How photographers can market their new skill-set

August 27, 2011 9:30am – 4:30pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

Chimera Window Pattern projected on wall for video