I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Image Noise Fix

Posted: January 6th, 2011 | Author: | Filed under: Workflow | Tags: , , , , , , | No Comments »

As an advertising photographer, I’m usually able to light my subjects with whatever light sources I see fit.  It is not unusual for my shoots to require tens of thousands of dollars worth of strobe gear, plus assistants to help carry and set all that equipment up, all to make the light look natural.

There are times when something catches my eye when I’m not able to totally control the light such as Sheets 1 the image below. The image was lit by dim window light on a cloudy day.   While it is great to be able to record the scenes by simply cranking up the ISO, the downside is increased noise.  Just in time, I discovered the Noiseware Professional plug-in by http://imagenomic.com.  I was able to quickly fix much of the noise associated with shooting at a high ISO of 1250 without the usual softening of the image.  You can choose just how much of what type of noise you want to deal with by the many controls available to control the various adjustments.  I love the smooth look without also getting a mushy feel.

Sheets 1

Imagenomic also has a portraiture and real grain plug-in for Photoshop and Lightroom that you might like to try.

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Photography of healthy lifestyles

Posted: May 20th, 2009 | Author: | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , | Comments Off

As a California photographer, I have great weather for healthy lifestyle images all year round.  I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.

California surfer showing healthy lifestyle

California surfer showing healthy lifestyle

Combining great locations with my lighting style allows for some stunning advertising or editorial photography.  Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started.  Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.

Corporate imaging here is great too!  New facilities in open green areas are ideal for portraying the new face of greener corporations.

Photo hint:  Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors.  You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth.  Photography is a craft.  Photographed with Canon camera and strobe.

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Los Angeles advertising photographer Lee White focuses on healthy living.

Posted: April 29th, 2009 | Author: | Filed under: Education, photo lighting | Tags: , , , , , , , , , | No Comments »

California photographers are right in the middle of the country’s most health conscious region. Advertising photography of healthy food, year around outdoor activities and mind/body health are photographed here. Location photography is easy with endless sunny days, beautiful beaches and mountains.

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Los Angeles photographer Lee White shoots healthy lifestyle - Yoga

Yoga studios and gyms seem to be on every block providing commercial photographers like me beautiful models for my advertising and editorial photography.

Photography hints: use cool pastel colors to make your subject’s skin tones standout. Cool colors also help present a calm quiet atmosphere.

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A personal shot that's not a personal shot.

Posted: February 24th, 2009 | Author: | Filed under: Canon | Tags: , , , , , , , , , , , , , , , , | No Comments »

Louisa

I did this shot for a job but it looks like a real shot of a friend. There is a level of comfort the subject has that speaks to a certain level of intimacy. It’s the emotional connection between the subject and the viewer that I always strife for in my images. In reality, it is a model I had never met before this shoot, being photographed by me, a professional advertising photographer on set, but it looks like two people in a trusting relationship. You know this person, you like this person. The feeling is helped by the unusual angle.

A key element in an advertising photograph, trust.

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