I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

More Practice, Imgenomic Realgrain and Hoodman Loupe

Posted: January 19th, 2011 | Author: | Filed under: Education, Hoodman, Lighting, photo lighting, Workflow | Tags: , , , , , | No Comments »

As an advertising photographer, very often much of the format of an image I’m assigned to shoot is already decided before it gets to me.  Of course, I get to add my creative input, which in part is why I’m being hired as long as it conforms to the message and shape of the assignment.  When I go out and practice, I get to explore more freely.

I just got back from a location scout, where I found six wonderful spots to shoot at one location.  So the scout was successful, and along the way I got to practice.  I took my time exploring the location and watched the light.  I also took pictures both of the spots I might later use plus interesting subjects for myself.  Since, I did not have the pressure of a client looking over my shoulder or an expensive model standing in front of the camera, I could experiment.  If one of my experiments didn’t turn out exactly as I expected, no harm was done.  I also shot subjects that I like that would not normally be subject matter for my advertising photography assignments.

Boot-1

I used Imagenomic’s realgrain to help give the image a more natural gritty look.

I took along a budding photographer as an extra set of eyes. I had the time to explain some of the processes I was going through which both helped the photographer and reminded me of alternative ways of handling subjects.  I also had a person as a scale to put in the location shots so I had a better idea how a person could interact with the location.  It is hard to see the image playback on the screen in bright sun, so I introduced the photographer to the Hoodman Loupe.  Plus we discussed the value of using the histogram rather than the screen to check exposure.

As Kim Weston, once said to me “all we do is a craft; it’s a craft and if you don’t know your craft…there are no shortcuts.”

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Secrets at Brooks Institute of Photography

Posted: August 15th, 2010 | Author: | Filed under: Education, Final Cut Studio, Hoodman, Indislider, Litepanels, Manfrotto, Redrock Micro, SmartSound, video, video production, Zeiss | Tags: , , , , , , , , , | No Comments »

Thursday August 12, Brooks Institute of Photography hosted my Secrets of Video Production on what turned out to be one of the first truly sunny summer days this season. Both students and a large number of faculty attended my presentation held in one of the school’s spacious studios.  The theme was tabletop so I was able to spotlight the Indisliderpro with the Manfrotto 501 fluid head supported on Manfrotto 536 MPRO legs. Everyone was impressed with how sturdy and versatile the IndisliderPro was both when mounted on the Manfrotto legs and when placed right on the tabletop.  Everyone appreciated the value of the False Color and Peaking filters of the Marshall’s monitor and enjoyed being able to see what was going on as some of the students tried out the techniques I presented.  RedRockMicro’s support system and microFollowFocus was instrumental in demonstrating techniques like rack focus.  The cucaloris effect of the Chimera Window Patterns added life to both the background of some setups and dappled light directly on one setup illustrating a push-in technique with the Indisliderpro.  The LEDs from Litepanels were used as both main sources and kickers along with both the Lastolite Triflip and Skylite light modifiers.

Indislider Pro

Everything was shot to a RAW 16GB CF card and down loaded through the high speed RAW Firewire card reader on to LaCie harddrives supporting editing in Final Cut Pro on MacBook Pro.  Along with demonstrating a number of tabletop shooting situations, I had enough time to show a very basic NLE workflow.  Student received a Sonicfire Pro disk and suggestions on the use of royalty-free music in their future video and still to video productions.

The students asked lots of questions and quite a few got a chance to try the equipment for themselves in actual shooting situations.

Below is the tabletop wine video we did in the workshop.

Below is the tabletop push-in we did in the workshop.

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Dates: Secrets of Video Production for Photographers

Posted: January 2nd, 2010 | Author: | Filed under: Apple, Education, Lighting, Workflow | Tags: , , , , , , , , , , , , , , , , | No Comments »
Secrets of Video Production for Photographers
There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.

Workshop info and dates below evening events info

Thursday evening
Events
9pm Dinner 6-7 pm Presentation starts 7:15 pm

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video and photography in tandem.

During the evening he will discuss:
– The photographer’s unique position for this new market
– How photographers can apply their present skills to video
– The creative planning stage and what new concepts photographers need to think about
– Pre-production and additional considerations when shooting video
– The tools and techniques of video production
– Post-production in the photographer’s studio

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

There will be a copy of Apple’s Final Cut Studio raffled off.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman among others will be at the event for photographers to see.

Los Angeles information for Thursday January 14
6pm-9pm Dinner 6-7 pm Presentation starts 7:15 pm

5th and Sunset Studios,12322 Exposition Blvd, Los Angeles, CA 900064

How much: APA MEMBERS ARE FREE! Full time students $20 with id all others $35 RSVP Call 323-933-1631 or email director@apa-la.com

LA Thursday evening event

Denver information for Thursday January 28

6pm -9pm Dinner 6-7 pm Presentation starts 7:15 pm

Stage 3 at Denver Pro Photo,235 South Cherokee Street,Denver, CO 80223

How much: APA MEMBERS ARE FREE! Full time students $10 with id all others $25 RSVP Call 323-933-1631 or email director@apa-la.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Denver Thursday evening event

Atlanta information for Thursday February 4
BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318
www.bigstudiorental.com

Registration:
$10 for APA members – $15 at the door
$20 for AIGA or ASMP members – $25 at the door
$25 for non-members – $35 at the door
FREE for student & assistant APA members
$5 for students or assistants
Join the APA and your admission is free!
Contact Lindsay Lewis APA Atlanta Director
director@apaatlanta.com

Please check back for New York February 11 and Chicago March 4

Sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman

Saturday Workshops
10am-5pm

Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest.   As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video.  You need to learn what the new technologies mean to you from a photographer’s point of view.  This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.

The Saturday subjects will include:
– The importance of workflow including recording formats
– Estimating and planning combined photography and video shoots
– Understanding lighting, filming and sound techniques for video
– Camera, lighting and grip equipment demonstrations
– Editing demonstrations

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman will be demonstrated.

Los Angeles information for Saturday January 16

Helms Daylight Studio
3221 Hutchin Ave. #E
Los Angeles, CA 90034

Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Denver information for Saturday  January 30
Stage 3 at Denver Pro Photo,235 South Cherokee Street, Denver, CO 80223
Cost: Early registration until Jan. 8 $99.95 regular registration after Jan. 8 $129.95 APA members 10% discount.

*Please put APA membership number in special instructions to seller, discount refund will be given at the workshop as the APA member enters.

Atlanta information for Saturday February 6

Where: BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318, (404) 874-6111 www.bigstudiorental.com

Cost: Early registration until Jan. 22 $129.95 regular registration after Jan. 22 $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Please check back for New York February 13 and Chicago March 6
sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman
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Advertising Photography and Video Together

Posted: October 14th, 2009 | Author: | Filed under: Canon 7d, Lighting, photo lighting, video | Tags: , , , , , , , , | No Comments »

Now that the Canon 7d is out, can new video from Nikon and Panasonic be far behind?   Some more interesting new products are out to help photographers move into doing short form video.  One of the problems that photographers got away from long ago was the need to use constant lights with the advent of strobes.  The constant lights were hot both to handle and on the subject, it took a lot of wattage to get a decent exposure, and were 3200 K so had to be gelled to balance with daylight which brought down the power even more.  Well, as wonderful as strobes are and I’m a big advocate of using them whenever possible except for a very few highly specialized stop motion systems, they are useless for video.

If you want to shoot video, now there are a number of choices beyond the old tungsten lights.  One type that is finding favor with cinematographers is the new LED light.  As a light source, they are powerful (for their size), small, sturdy, draw little power and a are daylight-balanced source that run very cool.  As of now, to light large areas you still might need a number of 1 x1 panels that can cost quite a bit but that will surely change in the near future.  For now you can start by trying one of the smaller battery powered on camera LED lights like the Litepanels Mirco or MicroPro.   Powerful enough to light small scenes or use as a fill in some cases, it can be dimmed with little color change.  I have found them useful off camera for interviews or as a kicker and on camera for an eye-light and run and gun situations.  I wish I had had some when filming in the catacombs of Paris a few years ago.  The quarters were cramped with no place for stands and these LED lights could have been hand held right where I needed them. Image by © Lee White

Litepanels Micro LED

Litepanels Micro LED

Zeiss continues to grow their line of Canon mount manual focus lenses that are especially suited for the DSLRs with video capabilities.  The latest is the ZEISS Distagon T* 2/28 ZE which is a moderate wide-angle lens designed for full-frame (D)SLR cameras, delivering a 74-degree field of view. Like the other Zeiss ZE lenses, it incorporates a CPU and data contacts for communication with the camera body and long focus pull.  This lens is meant to be used on the Canon cameras such as the 5d Mark II and the new 7d.  As I have mentioned before, Zeiss already has a line of Nikon lenses for video capable DSLRs.

Zeiss Distagon F2 28mm lens for Canon

Zeiss Distagon F2 28mm lens for Canon

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Professional Photography and Video Merge into Hybrid

Posted: August 31st, 2009 | Author: | Filed under: Canon, Education, video | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

As a professional advertising photographer in Los Angeles, video production was a craft that has been around me daily. I photographed the print side of commercials and shot specials on set working closely with the crew. Then almost a decade ago, I saw the desirability of shooting video to extend my creative range and supply clients with more creative services along with my photography. I first shot in standard definition and now shoot in high definition with incredible tools such as the very cinematic Canon 5d Mark II. As the internet was starting to become fast enough to play clips and cable had a growing need for material, my clients have increasingly asked for video shot with my “photographer’s eye”.

I have taken my skills in lighting, composition and mise-en-scene and applied them to the continuous narrative that is video. I first sought out video editors to learn what was needed to join clips together to tell a flowing story. If you know where you want to end up, it is much easier to get there. As I learned editing, it allowed me to understand what needs to be shot and how it needs to edit together. From there it has been practice, shooting for clients and watching the trends in films, commercials and on the web. It has come to a point where I teach a college course for professional photographers who want to learn video.

I’m using a Canon 5d Mark II on a rig by Redrock Mirco. Photo by the well known retoucher Dennis Dunbar.

Lee White using Canon 5d in video mode with Redrock Micro gear.

Lee White using Canon 5d in video mode with Redrock Micro gear.

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Photography of healthy lifestyles

Posted: May 20th, 2009 | Author: | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , | Comments Off

As a California photographer, I have great weather for healthy lifestyle images all year round.  I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.

California surfer showing healthy lifestyle

California surfer showing healthy lifestyle

Combining great locations with my lighting style allows for some stunning advertising or editorial photography.  Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started.  Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.

Corporate imaging here is great too!  New facilities in open green areas are ideal for portraying the new face of greener corporations.

Photo hint:  Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors.  You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth.  Photography is a craft.  Photographed with Canon camera and strobe.

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Dom DeLuise dies, we lose a great talent and gracious man.

Posted: May 6th, 2009 | Author: | Filed under: Lighting | Tags: , , , , , , , , , | No Comments »

Dom DeLuise died today and the world lost a very funny comic and a wonderfully kind man.  As a Los Angeles advertising photographer, I had the privilege of working with Dom recently, possibly his last commercial photography session.  I have included one of my favorite photographs from that shoot.

Dom DeLuise last photography session with Los Angeles professional photogrpaher Lee White

Dom DeLuise last photography session with Los Angeles professional photographer Lee White

I was doing advertising photographs for his house ware – cookware line.  Many of the shots involved food as props and you guessed it, Dom being the connoisseur that he was insisted on bringing the props.  He showed up at my Los Angeles studio with a limo full of fine cheeses, marvelous smoked meats and fish, luscious fruits and vegetables.  The shoot was incredibly fun.  There was Dom in each shot surrounded by one of the things he loved, great food, happy as could be.  As we finished each shot, Dom always the gracious host, even in my studio, would make everyone sit down and eat all the food from that shot.  It was like being in an Old Italian movie where the cast and crew would shoot then take a meal break together then back to shooting.  All the while, Dom would be telling stories of working with Hollywood’s elite.  I think I had at least a ten-course meal that day and loved every minute of it.

I will never forget that last enchanting day I spent with this kind and loving man, a very funny man and a man who lived life to the fullest.  I will always appreciate the gentleness he showed my daughter and niece when they stopped by and he insisted on have them take a picture with him and his beloved bird.

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NAB inspires with new ideas, techniques and equipment.

Posted: May 2nd, 2009 | Author: | Filed under: Canon, Education, photo lighting, Workflow | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

Los Angeles photographers have the NAB convention to help keep them up-to-date. Commercial photographers like me often do advertising photography with the flavor of photojournalism to make location photography seem more real including my video work. The new video equipment I saw at NAB will help with that. When I do editorial photography, I often get to do video interviews and some of the new equipment will help with that was well.

Los Angeles photographer dramatic night portraiture

Los Angeles photographer dramatic night portraiture with Canon 5D

I had some very productive chats with the following representatives and want to thank them for all their information. In chronological order Peter of Lectronics, Fred at Audio Technica, Red of Photoflex, Joey of Mathhews Studio Equipment, Greg at JVC, Douglas at Shure, Ulrich Goetze of California Sunbounce, Mike of Marshall Electronics, Bernie of Panasonic, and Jennifer of dedoweightfilm.de.

California photographers are lucky to have so many resources locally. I have been shooting video for over seven years and there is more demand for it than ever.

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Advertising photography- dramatic lighting of a Ryan PT22 classic airplane

Posted: April 2nd, 2009 | Author: | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , , | No Comments »

Classic Ryan PT22

Classic Ryan PT22


This is a location photo out of a quick edit of a recent advertising photo shoot I did, near Los Angeles, with a classic Ryan PT22 1935 airplane. The model is John Campanella, son of the well-known actor, Joseph Campanella and quite a good talent himself. I‘ll post a few from the final edit soon along with a video of the shoot.

Until then for you photo enthusiasts, I used a Canon 5d, along with a chimera soft box and Canon 580 EX strobes, with rechargeable batteries to stay green, connected by pocket wizards, again rechargeable. The sun was in and out all afternoon so this combination allowed me to move quickly and light the face beautifully just as the sun came out of the clouds. Location photography is an art in itself, so remember it is about the craft not the equipment.

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Portrait Photo-Drama at sunset

Posted: March 4th, 2009 | Author: | Filed under: Canon, Lighting | Tags: , , , , , , , , , | No Comments »

Editorial portrait

Editorial portrait

This photograph could easily be used as an editorial photo, possibly an advertising photo, and the technique could be applied to corporate photos as well.

Again, this is location photography with direct light used for impact. I photographed this portrait on the beach at sunset with dramatic clouds in the background, so I wanted to keep the crisp outdoor feel to the picture using direct light. Photographing with direct light can be challenging, but in this case it makes the woman stand out nicely from the powerful background. The portable lighting system I use allows me to adjust to the quickly changing light at sunset and move about without dealing with generators or power cords. This time I used a Canon 5D and Canon EX580. I plan ahead and always think about keeping it simple, so I can concentrate on the picture.

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