I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

The Super Fast Hoodman Raw Steel 1000x Compact Flash Card

Posted: May 30th, 2013 | Author: | Filed under: Beachtek, Hoodman, video, video production, Workflow | Tags: , , , , , , | No Comments »

As an advertising photographer that is also into video I’m always looking for the best media I can get.  I want fast, sturdy cards that I can trust to record and keep my data safe.  This is especially true when I travel.  I’m going to be spending over three weeks in China shooting once in a lifetime projects.  I taking the Hoodman Raw Steel 1000x Compact Flash card and 300x SDHC cards.

Hoodman 300x SDHC

Hoodman 300x SDHC

Hoodman Raw Steel 1000x compact=

Hoodman Raw Steel 1000x compact flash card

Just remember to update your firmware to the latest version before trying to use these cards in your cameras.  You might find some side benefits like upgrading the Canon 7D firmware to the 2.3 version will allow you to finally control the audio levels manually.  It does not deal with the issue of connecting professional audio XLR cable which will need to be run through a Beachtek adapter but again there are many advantages in controlling the audio by doing it  that way

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.THM Is Important For HDSLR Editing

Posted: January 4th, 2011 | Author: | Filed under: Canon, Canon 7d, Final Cut Studio, Hoodman | Tags: , , , | No Comments »

While Final Cut Pro will edit the H.264 files created by the Canon 5D or 7D, it will be slow and probably not frame precise.  A much better solution is either bringing the files in through Compressor or using the free Log & Transfer plug-in from Canon.  It is important not to strip away the .THM files if you plan on using the the plug-in.  In fact, the plug-in requires the DCIM folder to stay intact.  I suggest you copy the card on to your drive and backup drive and simply use a naming system to change only the master folder name.  The Hoodman RAW firewire card reader will help speed up the process, see side panel for link.

Once you have the original master folders safe, you can proceed to convert the files into the ProRes format of your choosing.  Most think any of the ProRes versions above standard ProRes does not gain anything in quality.

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Secrets at Unique Photo Oct. 22-23

Posted: October 20th, 2010 | Author: | Filed under: Apple, Beachtek, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , | No Comments »

I’m going to Unique Photo Superstore to do my Secrets of Video Production for Photographers.  Friday night is the evening presentation where I do an overview of video production from concept to final output.  Saturday’s workshop is where the funny really begins.  Saturday morning is getting everyone up to speed then the afternoon is filled with shooting and editing.  For more information you can go to:

http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-with-lee-white.html
and
http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-workshop-with-lee-white.html

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D

These events are sponsored by Zeiss, Redrock Micro, SmartSound, Beachtek, Sennheiser, Apple, Hoodman, Indisystems, Marshall Electronics, LaCie, Chimera, K-Tek, and Agency Access

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Are Your CF and SDHC Cards Fast Enough for Video

Posted: October 11th, 2010 | Author: | Filed under: Hoodman, video, video production | Tags: , , , , , , | No Comments »

When shooting video, it is more important than ever to shoot to the right kind of card.  If you don’t, the video might look fine when playing it back on the camera, but when you get to editing the clips, you will find dropped frames.  These are not the dropped frames you get from using a slow hard drive (see entry on hard drives) where the frame is in the file but the drive is just too slow to show every individual frame, but where the frame was not recorded to the file.

For video recording, you need to use a CF UDMA or SDHC card of the right class or higher.  These cards have ways of transferring the data at a higher rate than regular cards, which is needed when dealing with the amount of data created shooting HD video.  The camera’s instruction book will tell you what the requirements are.

I like the RAW series of CF and SDHC cards made by Hoodman (see the side bar) for a number of reasons.  They are made in America, unlike much of the other video equipment we use.  They are single layer and have had a zero failure rate so far.  They are rated for 500,000 life cycles which means they will outlive me even if I filled them up and downloaded them 10 times a day for the next 130+ years.  The cards speeds are some of the fastest in the world.

Raw CF card

Raw SDHC card

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Charlotte Gets Secrets of Video Production for Photographers

Posted: June 9th, 2010 | Author: | Filed under: Agencyaccess, Apple, Beachtek, Education, Hoodman, K-tek, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video, Zeiss | Tags: , , , , , , , , , , , , , , , | No Comments »

Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.

Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.

Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.

Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.

Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.

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Atlanta “Secrets of Video Production for Photographers”

Posted: February 7th, 2010 | Author: | Filed under: Apple, Education, Lighting, video, Workflow | Tags: , , , , , , , , , , , , | No Comments »

There was another big turn out for my Atlanta “Secrets of Video Production for Photographers” given for APA Atlanta.  Along with gear I had from my sponsors Apple, Manfrotto, Zeiss, Panasonic, SmartSound, RedRock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman, Apple was there showing Final Cut Studio and gave away a $1000.00 Final Cut Studio suite of video editing software.  The Zeiss representative showed their special Canon and Nikon mount lenses with long focus barrels and color-matched glass.

Showcase camera store of Atlanta, a beautiful fully stocked professional camera store, also supplied additional gear from the above mentioned sponsors to give attendees a chance to see the various pieces of equipment up close and personal.

Big Studio, 404-874-6111, was a wonderful host of both the Thursday evening event and Saturday workshop.  It is a great studio to work in and Megan the studio manager was both gracious and professional.

Below are pictures Lindsay Lewis the director of APA Atlanta took during my evening presentation.  The first is me talking about the false color filter of Marshall Electronics V-LCD70P-HDMI monitor.  The second is me talking about the Sonicfire Pro program and five royalty-free multi music tracks.   I have arranged for every attendee to either of my events to get the music tracks for free.

Lee White with Marshall Electronic false color filter

The Saturday workshop was especially interesting for me, as I got to really delve into shooting video with stills then editing.   We talked about planning and equipment in the morning and after the lunch I provided from a tasty deli nearby, we got into the gear.

Everyone had a chance to try some hands on using a complete video rig.  I did a couple of lighting demos and shot a short commercial.  The picture below shows me shooting the commercial using a Reckrock Micro rig with a microFollowFocus geared to a Zeiss ZE 50mm F1.4 lens, on Manfrotto  sticks (tripod) and fluid head with a Beachtek 5d audio adapter cabled to a Sennheiser ME66 microphone.  On top of the rig, you can see the Marshall monitor showing the camera feed.  In the foreground is a Litepanels MicroPro LED light and in the background a medium Lastolite Skylite diffuser.

After shooting the video, I took it into Apple’s Final Cut Studio and showed how to transcode the files into a more edit friendly format using Compressor onto a LaCie rugged drive.  A step you can bypass when using video cameras from Panasonic.   Then I show everyone how to get the files into Final cut Pro, edit them into a commercial and output several distribution formats.  I ended the workshop by showing how easy it is to match music from SmartSound’s Sonicfire Pro with video or pictures.

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Dates: Secrets of Video Production for Photographers

Posted: January 2nd, 2010 | Author: | Filed under: Apple, Education, Lighting, Workflow | Tags: , , , , , , , , , , , , , , , , | No Comments »
Secrets of Video Production for Photographers
There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.

Workshop info and dates below evening events info

Thursday evening
Events
9pm Dinner 6-7 pm Presentation starts 7:15 pm

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video and photography in tandem.

During the evening he will discuss:
– The photographer’s unique position for this new market
– How photographers can apply their present skills to video
– The creative planning stage and what new concepts photographers need to think about
– Pre-production and additional considerations when shooting video
– The tools and techniques of video production
– Post-production in the photographer’s studio

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

There will be a copy of Apple’s Final Cut Studio raffled off.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman among others will be at the event for photographers to see.

Los Angeles information for Thursday January 14
6pm-9pm Dinner 6-7 pm Presentation starts 7:15 pm

5th and Sunset Studios,12322 Exposition Blvd, Los Angeles, CA 900064

How much: APA MEMBERS ARE FREE! Full time students $20 with id all others $35 RSVP Call 323-933-1631 or email director@apa-la.com

LA Thursday evening event

Denver information for Thursday January 28

6pm -9pm Dinner 6-7 pm Presentation starts 7:15 pm

Stage 3 at Denver Pro Photo,235 South Cherokee Street,Denver, CO 80223

How much: APA MEMBERS ARE FREE! Full time students $10 with id all others $25 RSVP Call 323-933-1631 or email director@apa-la.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Denver Thursday evening event

Atlanta information for Thursday February 4
BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318
www.bigstudiorental.com

Registration:
$10 for APA members – $15 at the door
$20 for AIGA or ASMP members – $25 at the door
$25 for non-members – $35 at the door
FREE for student & assistant APA members
$5 for students or assistants
Join the APA and your admission is free!
Contact Lindsay Lewis APA Atlanta Director
director@apaatlanta.com

Please check back for New York February 11 and Chicago March 4

Sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman

Saturday Workshops
10am-5pm

Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest.   As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video.  You need to learn what the new technologies mean to you from a photographer’s point of view.  This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.

The Saturday subjects will include:
– The importance of workflow including recording formats
– Estimating and planning combined photography and video shoots
– Understanding lighting, filming and sound techniques for video
– Camera, lighting and grip equipment demonstrations
– Editing demonstrations

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman will be demonstrated.

Los Angeles information for Saturday January 16

Helms Daylight Studio
3221 Hutchin Ave. #E
Los Angeles, CA 90034

Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Denver information for Saturday  January 30
Stage 3 at Denver Pro Photo,235 South Cherokee Street, Denver, CO 80223
Cost: Early registration until Jan. 8 $99.95 regular registration after Jan. 8 $129.95 APA members 10% discount.

*Please put APA membership number in special instructions to seller, discount refund will be given at the workshop as the APA member enters.

Atlanta information for Saturday February 6

Where: BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318, (404) 874-6111 www.bigstudiorental.com

Cost: Early registration until Jan. 22 $129.95 regular registration after Jan. 22 $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Please check back for New York February 13 and Chicago March 6
sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman
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