I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Are Your CF and SDHC Cards Fast Enough for Video

Posted: October 11th, 2010 | Author: | Filed under: Hoodman, video, video production | Tags: , , , , , , | No Comments »

When shooting video, it is more important than ever to shoot to the right kind of card.  If you don’t, the video might look fine when playing it back on the camera, but when you get to editing the clips, you will find dropped frames.  These are not the dropped frames you get from using a slow hard drive (see entry on hard drives) where the frame is in the file but the drive is just too slow to show every individual frame, but where the frame was not recorded to the file.

For video recording, you need to use a CF UDMA or SDHC card of the right class or higher.  These cards have ways of transferring the data at a higher rate than regular cards, which is needed when dealing with the amount of data created shooting HD video.  The camera’s instruction book will tell you what the requirements are.

I like the RAW series of CF and SDHC cards made by Hoodman (see the side bar) for a number of reasons.  They are made in America, unlike much of the other video equipment we use.  They are single layer and have had a zero failure rate so far.  They are rated for 500,000 life cycles which means they will outlive me even if I filled them up and downloaded them 10 times a day for the next 130+ years.  The cards speeds are some of the fastest in the world.

Raw CF card

Raw SDHC card

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Dates: Secrets of Video Production for Photographers

Posted: January 2nd, 2010 | Author: | Filed under: Apple, Education, Lighting, Workflow | Tags: , , , , , , , , , , , , , , , , | No Comments »
Secrets of Video Production for Photographers
There has been an explosion of interest in video both by clients and photographers in the last year. Fueled by technology that is making video easier to produce and distribute, a vast new market is being created for photographers with the right skills.

Workshop info and dates below evening events info

Thursday evening
Events
9pm Dinner 6-7 pm Presentation starts 7:15 pm

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video and photography in tandem.

During the evening he will discuss:
– The photographer’s unique position for this new market
– How photographers can apply their present skills to video
– The creative planning stage and what new concepts photographers need to think about
– Pre-production and additional considerations when shooting video
– The tools and techniques of video production
– Post-production in the photographer’s studio

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

There will be a copy of Apple’s Final Cut Studio raffled off.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman among others will be at the event for photographers to see.

Los Angeles information for Thursday January 14
6pm-9pm Dinner 6-7 pm Presentation starts 7:15 pm

5th and Sunset Studios,12322 Exposition Blvd, Los Angeles, CA 900064

How much: APA MEMBERS ARE FREE! Full time students $20 with id all others $35 RSVP Call 323-933-1631 or email director@apa-la.com

LA Thursday evening event

Denver information for Thursday January 28

6pm -9pm Dinner 6-7 pm Presentation starts 7:15 pm

Stage 3 at Denver Pro Photo,235 South Cherokee Street,Denver, CO 80223

How much: APA MEMBERS ARE FREE! Full time students $10 with id all others $25 RSVP Call 323-933-1631 or email director@apa-la.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Denver Thursday evening event

Atlanta information for Thursday February 4
BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318
www.bigstudiorental.com

Registration:
$10 for APA members – $15 at the door
$20 for AIGA or ASMP members – $25 at the door
$25 for non-members – $35 at the door
FREE for student & assistant APA members
$5 for students or assistants
Join the APA and your admission is free!
Contact Lindsay Lewis APA Atlanta Director
director@apaatlanta.com

Please check back for New York February 11 and Chicago March 4

Sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman

Saturday Workshops
10am-5pm

Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest.   As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video.  You need to learn what the new technologies mean to you from a photographer’s point of view.  This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.

The Saturday subjects will include:
– The importance of workflow including recording formats
– Estimating and planning combined photography and video shoots
– Understanding lighting, filming and sound techniques for video
– Camera, lighting and grip equipment demonstrations
– Editing demonstrations

FREE SOFTWARE: SmartSound will give each attendee a free copy of their Sonicfire Pro 5 software along with free royalty-free music.

More giveaways from LaCie and Hoodman.

The latest equipment and software by Apple, Panasonic, Zeiss, Redrock Micro, SmartSound, Beachtek, LaCie and Hoodman will be demonstrated.

Los Angeles information for Saturday January 16

Helms Daylight Studio
3221 Hutchin Ave. #E
Los Angeles, CA 90034

Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Denver information for Saturday  January 30
Stage 3 at Denver Pro Photo,235 South Cherokee Street, Denver, CO 80223
Cost: Early registration until Jan. 8 $99.95 regular registration after Jan. 8 $129.95 APA members 10% discount.

*Please put APA membership number in special instructions to seller, discount refund will be given at the workshop as the APA member enters.

Atlanta information for Saturday February 6

Where: BIG Studio, Suite E, 887 West Marietta Street Northwest, Atlanta, GA 30318, (404) 874-6111 www.bigstudiorental.com

Cost: Early registration until Jan. 22 $129.95 regular registration after Jan. 22 $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.

Please check back for New York February 13 and Chicago March 6
sponsored by: Apple, Panasonic, Zeiss, RedRock Micro, SmartSound, Beachtek, LaCie, Hoodman
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