I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Think Tank Photo Designs Carrying Solutions for the Working Photographer

Posted: May 18th, 2013 | Author: | Filed under: video, video production | Tags: , , , , , , | No Comments »

Hurry and get your submissions in.  The contest closes Sunday May 26th, so you only have a week!

The prizes for the Best Overall and Best Documentary categories in the APA 2nd Annual Short Video Contest are the Airport 4-Sight Rolling Camera Bag and Airport International Rolling Camera Bag.

Think Tank Photo Airport  4-Sight

Think Tank Photo Airport 4-Sight

The Airport 4-Sight™ is the most convenient, lightweight camera bag solution on 4-wheels. With the introduction of the 4-Sight, Think Tank Photo has created an entire new category of lightweight rolling camera bags.  Features: International and U.S. carry-on size, 4 wheel rollers minimize effort when transporting gear, especially in crowds and airports, Side rolling feature easily navigates narrow confines such as airplane aisles,  two position locking handle for better ergonomic needs, Lightweight, yet offers outstanding protection for Pro DSLR kit and other fragile accessories, 3 handles for easy retrieval from overhead bins, integrated removable Cable Management organizer, lockable zipper slides on main compartment.

Airport International Rolling Camera Bag

Airport International Rolling Camera Bag

The Airport International™ V 2.0 Rolling Camera Bag has been designed to be both huge and small. The perfect roller for traveling both US domestic and overseas, it’s compact yet spacious and fits in overhead bins on most international flights. The Airport International V2.0 is a real workhorse with room to carry two or three pro-size bodies (unattached), all of the standard lenses and other gear a professional or semi-professional photographers may need while working on-location. Front cable & lock secures laptop, keys or other other items, strong rear cable & lock secures entire bag to a fixed object.  Holds up to a 500 f/4 lens, unattached, additional smaller lenses and up to two, professional size camera bodies

Think Tank Photo was founded by professional photojournalists who now firmly occupy the cross-over/convergence space.  Think Tank Photo focuses on studying how photographers work, and developing inventive new carrying solutions to meet their needs. By focusing on “speed” and “accessibility,” we prepare photographers to Be Ready “Before The Moment,” allowing them to document those historic moments that reflect their personal visions and artistic talents. For some companies, it is only about the product. For us, it is more: It is about supporting photographers doing their job. If we can design products that help photographers travel easier, take pictures faster, and organize their gear more efficiently, then we will have accomplished something beyond the bags themselves.

More information at thinktankphoto

Interested in winning one of these cases?  Check out APA’s 2ND Annual  Short Video Contest for 2013.

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Secrets of Video for photographers in Atlanta, GA

Posted: July 9th, 2011 | Author: | Filed under: Education, Lighting, Seminars & Workshops, video, video production, Workflow | Tags: , , , , , , | No Comments »

Secrets of video for photographers Friday seminar in Atlanta is more timely than ever for you if you want to have the skills most in demand today.  Saturday workshop info below.

Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic.  Translate your photographic knowledge in to cinematic genius.  What equipment do you need and when do you need it.  Come and get inspired as well as educated.

The Friday evening seminar will include:

– Visual storytelling

– Basics of camera, sound and lighting techniques

– The latest in video equipment and software for video suitable for photographers getting into video.

– How photographers can apply their present skills to video

– How professional photographers can create new revenue streams

August 26, 2011 6 – 8pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek

Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out for others to enjoy.

The Saturday workshop will include:

– Hands-on experience with camera, lighting and sound equipment

– A chance to direct and shoot talent and a table-top situation

– The importance of workflow including recording formats and camera settings

– How to edit video and output

– How photographers can market their new skill-set

August 27, 2011 9:30am – 4:30pm

Showcase Experience Center

2323 Cheshire Bridge Road NE

Atlanta, GA 30324-3795

(404) 325-7676

For more information or to register go to http://alturl.com/ctxh3

Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

Chimera Window Pattern projected on wall for video

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Talk Like a Pirate Day

Posted: September 19th, 2010 | Author: | Filed under: Hoodman, Litepanels, video production | Tags: , , , , , , , , , | No Comments »

Talk Like a Pirate Day was the perfect day to go to the annual Pirate Faire and get in a little filming.  It was a bright sunny afternoon so seeing the LCD in liveview mode on the 7D was going to be a challenge.  I knew the action was going to be fast and unscripted so I had to be able to quickly get the framing and start shooting.

I decided this would be the perfect time to give the Hoodman Cine Kit Pro a workout.  In the past, I had simply held the Hoodman Loupe against the back of the camera with my hand but over time that becomes uncomfortable and awkward.  This time I wanted to be ready quickly and be able to shoot over a period of time which made the Cine Kit Pro a possible solution.

Initially the Cine Kit Pro might look like a little overkill, but once you understand the built-in features, it makes sense.  The loupe is held into place with the crane arm that slides and locks into the camera’s hot shoe.  It has a cold shoe on top for small lights like the Litepanels MicroPro.   This meant  I could walk around with the camera with the loupe in place ready to block out the sun for a clear view of the LCD .  The cool thing about the crane arm is it can swing up and to either side moving the loupe completely out the way of the viewfinder which is certainly easier than unhooking and resetting the loupe each time you need the viewfinder.

The crane is sturdy so with the normal amount of care, I easily spent the afternoon walking around ready to shoot.  When I came across a group of belly dancers that presented an interesting opportunity, all I had to do was frame and shoot.  With the Cine Kit Pro, the bright sun was no problem and I could focus and zoom instead of holding the loupe.

I was able to shoot a variety of clips of the dancers that will make up content for future blog entries on color balance and color matching in Final Cut Pro.

Hoodman Cine Kit Pro in action

Hoodman Cine Kit Pro Close Up

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Time Passing You By?

Posted: September 13th, 2010 | Author: | Filed under: Education, video, video production, Workflow | Tags: , , , , , , | No Comments »

The traditional methods of using a dissolve transition or fading in and out of black are used to show the viewer a passage of time and have recently been added to by the altered speed cutaway.  One method is where there is a cutaway to a subject that is simply sped up such as a condensed sunset.  The other is where one or more parts of the cutaway are sped up.  Either one works well with the shorter shots that we often see in the latest style of storytelling.

Center Speed Up- Click to view

Overall Speed Up - Click to view

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Professional Photography and Video Merge into Hybrid

Posted: August 31st, 2009 | Author: | Filed under: Canon, Education, video | Tags: , , , , , , , , , , , , , , , , , , , , , , , | No Comments »

As a professional advertising photographer in Los Angeles, video production was a craft that has been around me daily. I photographed the print side of commercials and shot specials on set working closely with the crew. Then almost a decade ago, I saw the desirability of shooting video to extend my creative range and supply clients with more creative services along with my photography. I first shot in standard definition and now shoot in high definition with incredible tools such as the very cinematic Canon 5d Mark II. As the internet was starting to become fast enough to play clips and cable had a growing need for material, my clients have increasingly asked for video shot with my “photographer’s eye”.

I have taken my skills in lighting, composition and mise-en-scene and applied them to the continuous narrative that is video. I first sought out video editors to learn what was needed to join clips together to tell a flowing story. If you know where you want to end up, it is much easier to get there. As I learned editing, it allowed me to understand what needs to be shot and how it needs to edit together. From there it has been practice, shooting for clients and watching the trends in films, commercials and on the web. It has come to a point where I teach a college course for professional photographers who want to learn video.

I’m using a Canon 5d Mark II on a rig by Redrock Mirco. Photo by the well known retoucher Dennis Dunbar.

Lee White using Canon 5d in video mode with Redrock Micro gear.

Lee White using Canon 5d in video mode with Redrock Micro gear.

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Photography of healthy lifestyles

Posted: May 20th, 2009 | Author: | Filed under: Canon, Green, photo lighting | Tags: , , , , , , , , , , , , | Comments Off

As a California photographer, I have great weather for healthy lifestyle images all year round.  I especially love the summer months for surf and turf images when I get either rich blue skies or dramatic cloud filled backgrounds.

California surfer showing healthy lifestyle

California surfer showing healthy lifestyle

Combining great locations with my lighting style allows for some stunning advertising or editorial photography.  Casting of models and/or locations is easy for California photographers and clients in the place where the healthy lifestyle trend was started.  Being on the west coast means wide sandy beaches, vast deserts and majestic mountains for striking images.

Corporate imaging here is great too!  New facilities in open green areas are ideal for portraying the new face of greener corporations.

Photo hint:  Even when shooting at golden hour be ready to use supplemental lighting techniques like strobes or reflectors.  You might find the perfect shot is towards the sun which can add real life to an image as well as extra depth.  Photography is a craft.  Photographed with Canon camera and strobe.

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Video-Students jumping for joy.

Posted: March 18th, 2009 | Author: | Filed under: Canon, Education | Tags: , , , , , , , , , , | No Comments »

Lee White filming the exciting conclusion of a scene.

Lee White filming the exciting conclusion of a scene.

Lee White with students involved with a class video project.

Lee White with students involved with a class video project.


Here are a couple of shots, taken with a Canon G9, during a recent video session I did at Santa Barbara City College for a non-photo class. I have been teaching and lecturing in photography classes as well as volunteering to do photography and video for non-photo classes for over fifteen years. I’m always happy to help out and find the student’s enthusiasm contagious.

In the future, I hope to see more interaction between the image making and non-image making classes so image-making students can learn how to deal with situations they will face out of school. Almost all image-makers, except a few fine art creators, have to learn how to communicate with non-image making people and become team players while not losing their individual identity. As image-makers, we are usually part of a collaboration in creating something more than just images, our images are combined with text, spoken language and music to convey a total message that communicates information and emotions about an idea, an event, a service, or a product. The sooner students can enjoy the interaction and creativity that comes with collaboration, the sooner they will be comfortable with the world after school.

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You always have a subject!

Posted: February 25th, 2009 | Author: | Filed under: Canon | Tags: , , , , , , , , , , , | No Comments »
Self Portrait

Self Portrait

As an advertising photographer in Los Angeles, California, I have photographed everyone from Hollywood celebrities for international ads to stockholders for corporate annual reports. Being a people photographer, I find it interesting that there is a common belief that one needs a celebrity or at least a model to make a good commercial photo. New photographers sometimes don’t realize celebrities and models are just real people too. Admittedly they have more experience in front of a camera and sometimes the support of professional makeup artist, hair stylist and wardrobe people so are more comfortable being photographed. It’s our jobs as photographers to create a situation where all our subjects response in the way we want.

Creating and controlling a photo session takes practice, I still practice all the time. This brings me to the above self-portrait. Although, I love the interaction with my subjects and find willing people to photograph almost everywhere I go, even if I don’t find a subject, I always have myself. I set my Canon 5d on self timer to capture this shot.

It is good practice being in front of the camera. If you want willing photographic subjects then you should be willing yourself and as a side benefit, you only have to quit shooting when you get tire. Never fear, in the coming posts the pictures I show and discuss will be of models, celebrities, and “real” people, just don’t forget you always have a subject in you.

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