I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

CROSSING OVER FROM STILLS TO VIDEO

Posted: April 8th, 2013 | Author: | Filed under: Redrock Micro, video, video production | Tags: , , , | No Comments »

The prize for the Rockin’t It People’s Choice category in the APA 2nd Annual Short Video Contest is the Redock Micro Crossover Kit.  With The Crossover Kit, once again Redrock Micro has put together just what a photographer shooting video needs.  As a professional photographer owning Lee White Photography, I have also shot video for over twenty years.  I have found few things beat well thought-out professional equipment.  Shooting video sometimes takes specialized equipment not usually in a photographer’s kit.  The Crossover Kit provides just such equipment.  I have used the various parts that make up this kit and found them indispensable at times.  This is a great starter kit for those getting into video.

The Crossover Kit starts with a choice of base plates, either the DSLR Baseplate, microRRS or lowBase which holds the 15mm support rods.  15mm rods are industry standard so you will be building a very adaptable set. The final piece of the kit is the microMatteBox which controls the glare and gives you two full-size rotating stages for most filtration plus fits virtually any size lens or camera.  For more information, I suggest you go to http://store.redrockmicro.com.

To find out how to submit to the APA 2nd Annual Short Video Contest and to read the fine print, please go here: http://tinyurl.com/APAvideo. The contest is open to APA and all creative content creators.

Redrock Micro Crossover-Kit

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Secrets of Video Production for Photographers – The Next Step

Posted: January 27th, 2011 | Author: | Filed under: Agencyaccess, Apple, Beachtek, Chimera, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Lighting, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , , , , , , , , | No Comments »

The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Note: Workshop info and date below evening event

Thursday Evening Event – Thursday Feb 24

At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at
1006 North Poinsettia Place, West Hollywood, CA 90046

Hosted by Hollywood-DI

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:

– How photographers can get get new clients
– The latest in tools that make video production easier
– The all important planning stage and what new concepts and costs photographers need to think about
– The importance of post production
– HDSLR vs Camcorder in video production
– How photographers can apply their present skills to video

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.

Registering for Thursday night February 24 event

Parking is free, please go to www.tiny.cc/LAevening for directions.

How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.

Questions call 818.399.3540 or email lee@leewhitephotography.com


Saturday Workshop Saturday February 26

9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
– Estimating and planning combined photography and video shoots with forms for estimating video production
– Understanding the lighting, filming and sound techniques needed for video
– Hands on experience with camera, lighting and sound equipment
– Editing and color grading demonstrations
– Common issues in directing talent and a chance to direct yourself
– The importance of post production

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!

Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephoto.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.


©Lee White


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Panasonic AG AF100 Storms In

Posted: December 29th, 2010 | Author: | Filed under: Panasonic, Redrock Micro, Zeiss | Tags: , , , , , | No Comments »

California photographers rejoice, the Panasonic AF AG100 video camera is now being shipped!  The Panasonic AG AF100 is already in New York will arrive in Los Angeles just as the rains subside.

AG-AF100 CAMCORDER

Wow, what an incredibly busy time leading up to the holidays!  Clients seemed to be determined to get everything done in the last few weeks of the year so I have not had time to post.  I did get a breather just in time to see the demo of the AG AF100 at EVS matched up with the extraordinary Zeiss Compact Primes.  The Zeiss Compact Primes work beautifully with the AG AF 100 along with a variety of other cameras.  Plus, the RedRock Micro support systems match with the camera/lens combination to make a professional rig.

Zeiss Compact Primes

As you might remember from my past posts, the AF AG100 has the Micro Four Thirds sensor giving that cinematic shallow depth of field that is so desirable.  But it doesn’t stop there; the list of attributes is quite long so I will only mention a few for now.  The AG AF100 accepts a variety of lenses including the above mentioned Zeiss Compact Primes and HDSLR lenses with the correct adapter.

The Panasonic AG AF100 shoots in the AVCHD format giving excellent results on to SD/SDHC/SDXC cards which are very affordable .  It records in multi HD formats at variable frame rates which is amazing for a camera priced this low.  It has HD-SDI output and XLR inputs and a large easy to see with viewfinder.

It has most of the features you would find on a much higher priced professional video camera.  Many of the controls are manual on the camera body so you don’t have to spend time punching through endless menus.  It appears to be a winner.

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Secrets at Unique Photo Oct. 22-23

Posted: October 20th, 2010 | Author: | Filed under: Apple, Beachtek, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , | No Comments »

I’m going to Unique Photo Superstore to do my Secrets of Video Production for Photographers.  Friday night is the evening presentation where I do an overview of video production from concept to final output.  Saturday’s workshop is where the funny really begins.  Saturday morning is getting everyone up to speed then the afternoon is filled with shooting and editing.  For more information you can go to:

http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-with-lee-white.html
and
http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-workshop-with-lee-white.html

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D

These events are sponsored by Zeiss, Redrock Micro, SmartSound, Beachtek, Sennheiser, Apple, Hoodman, Indisystems, Marshall Electronics, LaCie, Chimera, K-Tek, and Agency Access

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Scoop! EVF from Redrock Micro

Posted: September 26th, 2010 | Author: | Filed under: Redrock Micro | Tags: , , , , | No Comments »

Brian Valente from Redrock Micro gave me a sneak peak this morning of their newest product an EVF (Electric Viewfinder).  We had to be very secretive as we were at the Photocine Expom so I could take a quick shot and audio clip under less than ideal.  Brian did a great job of describing the functions of their new EVF so click on the picture below to hear what it is all about.

Brian Valente with Redrock Micro's EVF

Admittedly, this product is not for every photographer just getting into video but it is good to be aware of what is out there so when the time comes you know what is available.  Once I get my hands on one I’ll be able to give you my impressions.  I’m excited about the idea of having an active viewfinder with the chance to also have a feed to a secondary monitor.

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Photocine Expo Breaking News

Posted: September 25th, 2010 | Author: | Filed under: Redrock Micro, video production, Zeiss | Tags: , , , , , | No Comments »

Just back from the Photocine Expo in Hollywood after a great day of seminars and a tantalizing news that Redrock Micro has a new product announcement coming Sunday September 26.

But we don’t have to wait for the latest from Zeiss. Zeiss has just announced a new distagon T* 1.4 35 mm with the bokeh in the out-of-focus areas that the Zeiss HDSLR lens are famous for. As with all the Zeiss HDSLR lenses, the distagon 35mm is color matched to the other lenses in the line and silky smooth right out of the box. On the 7d, the magnification makes it a very fast normal.

Zeiss Distagon 1.4/35mm

Richard Schleuning of Zeiss was a key member of the Photocine expo panel on cine lenses. Brian Valente of Redrock Micro moderated the panel, asking probing questions while Richard gave the attendees in-depth but understandable answers. Among other advice, Richard explained how cine lenses differed from traditional still lenses with longer focus pulls and padded focusing mechanisms adding to smooth accurate follow focusing.

Brian Valente far left, Richard Schluening left center

I can hardly wait for tomorrow’s announcement by Brian from Redrock Micro about their new product. Redrock Micro and Zeiss have long been at the forefront of the HDSLR revolution.

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Don’t Shoot Like a Drunken Pirate

Posted: September 22nd, 2010 | Author: | Filed under: Education, Hoodman, Litepanels, Manfrotto, video production | Tags: , , , , , , , , , | No Comments »

Anyone who has attended one of my Secrets of Video Production for Photographers knows I am a big advocate of sticks (tripod) like Manfrotto’s 536 MPRO with a fluid head such as the new Manfrotto HDV 504 for stability while shooting video. In the Pirate Faire, spreading sticks would have been an undue hazard to passersby in the crowded aisles but hand holding an HDSLR was not a good solution either. HDSLRs are simply not well designed for smooth handheld video. The usual jerky movements of handheld video draws attention to the camera and away from the story which unless it is a very highly dramatic reportage scene is counter-productive.

A shoulder rig from Redrock Micro was certainly a possibility and had I needed to move while shooting, it would have been the obvious solution. At an NAB presentation earlier this year, producers at National Geographic said camerapersons have requested being able to go back to shoulder mount cameras for some projects for the added stability. I came up with another solution because I was not going to need to chase the action but could plant myself in one spot and shoot.

The Manfrotto 3216 monopod worked perfectly. It was compact and easy to carry, quick to extend to any height I needed yet reduced the danger of tripping unaware passersby. I used a 3262QR ball head with quick release but had I needed to tilt up or down, I might have chosen a 501 fluid head. The Hoodman Cine Kit Pro made it easy to see the LCD when shooting in the bright sun.

Next time you’re tempted to handhold an HDSLR, try a monopod and see if your video looks less like it was shot by a drunken pirate.

Click to watch clip

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Secrets at Brooks Institute of Photography

Posted: August 15th, 2010 | Author: | Filed under: Education, Final Cut Studio, Hoodman, Indislider, Litepanels, Manfrotto, Redrock Micro, SmartSound, video, video production, Zeiss | Tags: , , , , , , , , , | No Comments »

Thursday August 12, Brooks Institute of Photography hosted my Secrets of Video Production on what turned out to be one of the first truly sunny summer days this season. Both students and a large number of faculty attended my presentation held in one of the school’s spacious studios.  The theme was tabletop so I was able to spotlight the Indisliderpro with the Manfrotto 501 fluid head supported on Manfrotto 536 MPRO legs. Everyone was impressed with how sturdy and versatile the IndisliderPro was both when mounted on the Manfrotto legs and when placed right on the tabletop.  Everyone appreciated the value of the False Color and Peaking filters of the Marshall’s monitor and enjoyed being able to see what was going on as some of the students tried out the techniques I presented.  RedRockMicro’s support system and microFollowFocus was instrumental in demonstrating techniques like rack focus.  The cucaloris effect of the Chimera Window Patterns added life to both the background of some setups and dappled light directly on one setup illustrating a push-in technique with the Indisliderpro.  The LEDs from Litepanels were used as both main sources and kickers along with both the Lastolite Triflip and Skylite light modifiers.

Indislider Pro

Everything was shot to a RAW 16GB CF card and down loaded through the high speed RAW Firewire card reader on to LaCie harddrives supporting editing in Final Cut Pro on MacBook Pro.  Along with demonstrating a number of tabletop shooting situations, I had enough time to show a very basic NLE workflow.  Student received a Sonicfire Pro disk and suggestions on the use of royalty-free music in their future video and still to video productions.

The students asked lots of questions and quite a few got a chance to try the equipment for themselves in actual shooting situations.

Below is the tabletop wine video we did in the workshop.

Below is the tabletop push-in we did in the workshop.

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Charlotte Gets Secrets of Video Production for Photographers

Posted: June 9th, 2010 | Author: | Filed under: Agencyaccess, Apple, Beachtek, Education, Hoodman, K-tek, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video, Zeiss | Tags: , , , , , , , , , , , , , , , | No Comments »

Secrets of Video Production for Photographers is coming to Charlotte on June 18 and 19. I’m looking forward to my first visit to what promises to be a charming city.

Friday night is going to be the APA evening presentation from 6:00pm to 9:00pm at Paradox Film & digital where I give a basic outline of the process of video production. I do this keeping in mind video is an additional component to a still production. I will discuss the techniques and tools needed to do video production. See http://charlotte.apanational.com for more details.

Saturday’s workshop is always fun and informative as I have more time to really get into video production. In the morning, we look at the basics from a different point of view and then build on those basics including when to call in a post house like Rawworks to help. In the early afternoon we do some lighting and camera techniques followed by a short commercial shoot with the latest equipment from Manfrotto, Panasonic, Ziess, Marshall Electronics, Redrock Micro, Beachtek, Sennhieser, K-Tek, Hoodman, and LaCie. I then take that video into Final Cut Studio, edit it and output it for various distribution methods. The day gives anyone interested in video production a good outline to follow in video productions. See www.tiny.cc/june18 for more details.

Video production is changing by the day and can be confusing to photographers just getting into motion. Having a working understanding of the overall picture, helps give the photographer getting into video production an understanding of how to judge what equipment and software to use.

Christopher Lozano www.tlsHollywood.com did this time lapse click (MOVIE) of the LA evening presentation.

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Chicago Welcomes Secrets of Video Production

Posted: April 20th, 2010 | Author: | Filed under: Apple, Education, Litepanels, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video, video production, Zeiss | Tags: , , , , , , , , , , | No Comments »

Chicago was surprising.  As with the other cities, I had no doubt that the photography professionals attending would be welcoming but I had not expected the warmth they extended to me.  I did both my Secrets of Video Production for photographers evening presentation and Saturday workshop at Callie Lipkin’s very spacious studio.  Callie and her husband/studio manager Robert were great hosts and they have a great space that is also a rental, so if you are in need of a studio in Chicago, give them a call 773.853.2339.  APA’s Midwest director Megan was indispensible in getting things set up for my events.

Everyone was intent on learning about video production as this is a no nonsense group of professionals that see video production is the next stage of the now ever-changing landscape of professional image making.  They understand the days of being a pure professional photographer are fast disappearing and they are willing to take the next step, which is into video production.  I had at least two photographers  who drove from Columbus Ohio to attend.  Two more came from Milwaukee and plan on sharing what they learned with the rest of the crew at QuadPhoto.  Dave Busch of QuadPhoto was nice enough to send me an email that included the following quote, “The combination of facts, experiences and practical ideas you presented will undoubtedly save a lot of money and pain for any photographer that is just beginning to investigate video production.  Plus the tools, toys, and software you shared were a real eye opener for those of us who have already started shooting HD video with DSLR.  Thanks again for making the event well worth our time and the 180 miles we drove to attend!”

It was exciting to share with them some of the new development I saw at NAB a few days earlier in Vegas, including the exciting developments of Litepanels new hybrid LED that flash sync’s.  Zeiss’s new cine compact prime series was well as introducing them to Zeiss’s HDSLR series lenses for Canon and Nikon cameras.  Sonicfire’s new Voxal vocal albums and, of course, Redrock Micro’s upcoming wireless follow focus were just a few of the items I told them about.

I have no doubt that the Chicago professionals I met will have little problem making some great short form video content.  I look forward to them sharing some of their video experiences with me.

Workshop image including Lastolite light modifiers, Manfrotto 536 MPRO tripod (sticks) ©Megan Erskine

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D ©callielipkin

Lee white talking about framing which is illustrated in the Marshall Electronics V-LCD70P-HDMI ©Megan Erskine

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