Now is the point in time when photography and video come together. In the last year, the idea of photographers producing video has exploded and photographers are now gearing up to take advantage of this interest.   As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates a fundamental change in your workflow, so you need new tools and techniques to take the step from photography to video.  You need to learn what the new technologies mean to you from a photographer’s point of view.  This is why Lee White has created an intensive all day workshop to help guide you into video. This workshop will go in depth about each step of video production so you can start producing your own video.

The Saturday workshop will include:

FREE SOFTWARE: SmartSound will give each attendee a copy of their Sonicfire Pro 5 software along with free royalty-free music.

Giveaways by LaCie and Hoodman.

- The photographer's unique position for this new market

- How photographers can apply their present skills to video

- The importance of workflow including recording formats

- Estimating and planning combined photography and video shoots

- Understanding lighting, filming and soun techniques

- Camera, lighting and grip eguipment demonstrations

- Editing demonstrations

LEE WHITE is presently instructing two college classes on HD video production for photographers at Santa Monica College.  One is an intensive six-week class for professionals and the other is a sixteen-week class for photography students at the college.  Lee has been a professional advertising photographer for more than thirty years. While still a student at Art Center, College of Design, he shot images for movie posters for Twentieth Century Fox and Paramount. Shortly after starting his professional career, he became involved with photomatics for companies such as Mattel plus shooting on set and so began his career-long adventure with narrative imaging.  Over a decade ago, Lee started shooting digital video for clients and has experienced video production on all levels from feature films to simple web content.  He loves sharing his knowledge with fellow photographers.

LA workshop

When: Saturday, January 16, 2010 from 10:00 A.M. to 5:00 P.M.

Where: Helms Daylight Studio, 3221 Hutchison Ave #E, Los Angeles, CA 90034 map

Cost: $149.95 per person, APA members will receive a 10% discount refund* on confirmation of valid membership.

*Please put membership number in special instructions to seller and the discount refund will be given at the workshop as the APA member enters.