I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Snow Storm Could Not Keep Photogs Away!

Posted: February 15th, 2010 | Author: | Filed under: Apple, Education, video, Workflow | Tags: , , , , , | No Comments »

One of those historic snowfalls did not deter New York photographers from getting to Secrets of Video Production for Photographers.  Over 170 professionals enjoyed getting in from the snow and ice in the Root studio to see my Secrets of Video Production for Photographers.  New Yorkers, always being right on top of the latest, asked probing questions and took copious notes.

Just that day, The Wall Street Journal broke the front-page news “Google Jolts Telecom Rivals” about Google starting to supply higher speed connection than presently available.  Google stated it was to improve the rapid downloading of video.  I has been saying this is the year photographers will be have to move into supplying video along with photography or begin to lose ground.

I’m is scheduled to continue spreading the latest in tools and techniques of photography/video in upcoming presentations in Seattle, Chicago and New Jersey.

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New York’s chance to see Secrets of Video Production for Photographers

Posted: February 10th, 2010 | Author: | Filed under: Uncategorized | Tags: , , , , , , , , , | No Comments »

Tomorrow, February 11 New York gets to see the first of two video production events.  Thursday evening I will outline what photographers should consider in planning, estimating, techniques and tools when producing videos.   And, of course, I get to get away a Final Cut Studio $1000.00 value and Smartsound Sonicfire with royalty free music.

Saturday’s workshop, February 13, www.tiny.cc/nyfeb13 is where I can really get into what photographers need to know about pre-production, production and post-production.  We get to talk about video, do some lighting and shooting and then get into the editing of what we just shot.

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Atlanta “Secrets of Video Production for Photographers”

Posted: February 7th, 2010 | Author: | Filed under: Apple, Education, Lighting, video, Workflow | Tags: , , , , , , , , , , , , | No Comments »

There was another big turn out for my Atlanta “Secrets of Video Production for Photographers” given for APA Atlanta.  Along with gear I had from my sponsors Apple, Manfrotto, Zeiss, Panasonic, SmartSound, RedRock Micro, Beachtek, Marshall Electronics, Sennheiser, LaCie and Hoodman, Apple was there showing Final Cut Studio and gave away a $1000.00 Final Cut Studio suite of video editing software.  The Zeiss representative showed their special Canon and Nikon mount lenses with long focus barrels and color-matched glass.

Showcase camera store of Atlanta, a beautiful fully stocked professional camera store, also supplied additional gear from the above mentioned sponsors to give attendees a chance to see the various pieces of equipment up close and personal.

Big Studio, 404-874-6111, was a wonderful host of both the Thursday evening event and Saturday workshop.  It is a great studio to work in and Megan the studio manager was both gracious and professional.

Below are pictures Lindsay Lewis the director of APA Atlanta took during my evening presentation.  The first is me talking about the false color filter of Marshall Electronics V-LCD70P-HDMI monitor.  The second is me talking about the Sonicfire Pro program and five royalty-free multi music tracks.   I have arranged for every attendee to either of my events to get the music tracks for free.

Lee White with Marshall Electronic false color filter

The Saturday workshop was especially interesting for me, as I got to really delve into shooting video with stills then editing.   We talked about planning and equipment in the morning and after the lunch I provided from a tasty deli nearby, we got into the gear.

Everyone had a chance to try some hands on using a complete video rig.  I did a couple of lighting demos and shot a short commercial.  The picture below shows me shooting the commercial using a Reckrock Micro rig with a microFollowFocus geared to a Zeiss ZE 50mm F1.4 lens, on Manfrotto  sticks (tripod) and fluid head with a Beachtek 5d audio adapter cabled to a Sennheiser ME66 microphone.  On top of the rig, you can see the Marshall monitor showing the camera feed.  In the foreground is a Litepanels MicroPro LED light and in the background a medium Lastolite Skylite diffuser.

After shooting the video, I took it into Apple’s Final Cut Studio and showed how to transcode the files into a more edit friendly format using Compressor onto a LaCie rugged drive.  A step you can bypass when using video cameras from Panasonic.   Then I show everyone how to get the files into Final cut Pro, edit them into a commercial and output several distribution formats.  I ended the workshop by showing how easy it is to match music from SmartSound’s Sonicfire Pro with video or pictures.

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