I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

New Secrets of Video Production for Photographers workshops in 2011

Posted: December 30th, 2010 | Author: | Filed under: video, video production, Workflow | Tags: , , , , | No Comments »

New Secrets of Video Production for Photographers workshops coming in 2011.  As 2010 draws to a close, I have found there is an even greater interest than ever in video production by photographers.  More and more clients are requesting their photographers supply video along with still images.  Photographers are also finding video an excellent way of promoting themselves and their work.  Amateur photographers are also enjoying capturing motion and sound.

The interest in my workshops has grown as well, so I am preparing a new series of workshops that give photographers a more hands-on experience.  What better way of learning than being guided through the video production process while being involved with creating video content yourself?

I appreciate all the kind comments about my 2010 events like:

“The availability of new imaging tools together with an increased use of video in advertising has created a unique opportunity for still photographers. To take advantage of this new business, an understanding and mastery of the workflow is absolutely essential. Lee White’s Secrets of Video Productions workshops combines a practical and informative overview of these new products, together with a hands-on experience with the HDSLR video workflow. As an APA member and a successful advertising & editorial photographer, Lee provides a unique and personal perspective to the transition from still to a video based production. His workshops are a lively, interactive experience that will benefit any photographer seeking to add video capability to their professional services.”

Richard Schleuning, National Sales Manager, Americas, Carl Zeiss Camera Lens Division

Richard Wiser of VMI Broadcast and Professional Video says, “ I found the information accurate and interesting and your presentation top-notch.”

Dave Busch of QuadPhoto says, “The combination of facts, experiences and practical ideas you presented will undoubtedly save a lot of money and pain for any photographer that is just beginning to investigate video production.  Plus the tools, toys, and software you shared were a real eye opener for those of us who have already started shooting HD video with DSLR.  Thanks again for making the event well worth our time and the 180 miles we drove to attend!”

Michael P. Randazzo says “I enjoyed your class. There are people who learn and teach, like they book learn but you can tell them right away that they never actually did it. I don’t enjoy that as much as seeing someone who does it for a living and as such can teach things you can’t learn from a book. That’s you. It’s easy to tell you have done this and know the really important things about video production.

Though you were much above my needs as I listened, I learned a lot from watching you work and hearing about your experience. Thanks you for a great few hours of your knowledge and experience.”

David Verdini of Verdini Studios says “Thanks for coming to NJ and sharing your experience with us. Although time was short, the amount of practical and quality info that I received is already helping me in planning my next video project. Your delivery and expert knowledge of video made it more credible for me. This made it so I didn’t leave your class with any doubt or confusion and in need of searching for more answers. I also need to thank you for the class on being about the subject advertised not about the teacher’s ego. Again, your knowledge and delivery proved that you are who you are and spoke for itself.”

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Panasonic AG AF100 Storms In

Posted: December 29th, 2010 | Author: | Filed under: Panasonic, Redrock Micro, Zeiss | Tags: , , , , , | No Comments »

California photographers rejoice, the Panasonic AF AG100 video camera is now being shipped!  The Panasonic AG AF100 is already in New York will arrive in Los Angeles just as the rains subside.


Wow, what an incredibly busy time leading up to the holidays!  Clients seemed to be determined to get everything done in the last few weeks of the year so I have not had time to post.  I did get a breather just in time to see the demo of the AG AF100 at EVS matched up with the extraordinary Zeiss Compact Primes.  The Zeiss Compact Primes work beautifully with the AG AF 100 along with a variety of other cameras.  Plus, the RedRock Micro support systems match with the camera/lens combination to make a professional rig.

Zeiss Compact Primes

As you might remember from my past posts, the AF AG100 has the Micro Four Thirds sensor giving that cinematic shallow depth of field that is so desirable.  But it doesn’t stop there; the list of attributes is quite long so I will only mention a few for now.  The AG AF100 accepts a variety of lenses including the above mentioned Zeiss Compact Primes and HDSLR lenses with the correct adapter.

The Panasonic AG AF100 shoots in the AVCHD format giving excellent results on to SD/SDHC/SDXC cards which are very affordable .  It records in multi HD formats at variable frame rates which is amazing for a camera priced this low.  It has HD-SDI output and XLR inputs and a large easy to see with viewfinder.

It has most of the features you would find on a much higher priced professional video camera.  Many of the controls are manual on the camera body so you don’t have to spend time punching through endless menus.  It appears to be a winner.

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