I'm an advertising photographer/videographer based in Los Angeles, California. My mission is to create striking advertising photography, corporate photography and editorial photography of people for major advertising agencies, fortune 500 corporations and major magazines. I shoot photography and video assignments throughout California including Los Angeles, San Francisco, San Diego as well as the rest of the world. As a photo educator I am happy to share my unique vision and methods. I'm currently teaching classes at College of the Canyons in video production for professional photographers and photography students. I give workshops, seminars and lectures on short form video production at colleges, organizations and conferences around the world.

Scoring Video Dialogue with Music

Posted: July 8th, 2014 | Author: | Filed under: SmartSound, video production | No Comments »

I have often wondered why when scoring a video that the music I picked lost most of it’s impact when I tried using it with dialogue and narration.  Kevin Klingler at SmartSound has explained why and how to fixed the problem in a very short but informative piece.  I suggest you take a few minutes and read the article at their SmartSound site at https://www.smartsound.com/blog/video-scoring-tip-audio-density-in-video.html?utm_source=20140706&utm_medium=email&utm_campaign=MusicScoring&utm_term=Spotting

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Customizable Music for All Your Video Production Needs

Posted: May 16th, 2013 | Author: | Filed under: SmartSound | Tags: , , | No Comments »
SmartSound

The prize for the APA 2nd Short Video Contest “Best Audio” and “Best Overall” categories is sponsored by SmartSound and is 5 free albums and music editing software.

Plus ALL entrants receive 1 album and music editing software.

SmartSound has created a unique, patented technology that allows the user to easily and quickly manipulate music content in certain key ways, so that it can better fit a visual sequence. When music is customized to fit a visual sequence, that sequence is significantly enhanced and has much more impact than a scene with either no music, or music that is just simply attached as is.

This SmartSound technology needs certain music, which is “enabled” to work with its system. It’s this unique combination of patented technology and music designed to work with it, that results in such power and ease for the creative user. All SmartSound technology products are based on this combined system.

For more information go to www.smartsound.com

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Show Us Your World In Motion

Posted: April 6th, 2013 | Author: | Filed under: Chimera, Hoodman, SmartSound | Tags: , , | No Comments »
Call for entries for APA 2013 Short Video Contest

APA 2013 Short Video Contest

American Photographic Artists (APA) just announced their 2nd Annual Short Video Contest.  All creative professionals are invited to “Show Us Your World In Motion”.  Below are details of the contest and a link.  Just think there are over $15,000 in cash and some of the coolest video industry prizes.

More than that, every entrant is a winner because Smartsound.com is going to give every entrant a free album of their music and Sonicfire software to edit the music.

“The career of a photographer is all about telling stories. We know that many of you are actively engaging in shooting video/motion.  Clients increasingly demand that photographers are adding video as an integral part of their services offered.  APA wants to spotlight your talents directly to our extensive subscriber list.  This is a great opportunity to showcase your talent to the most respected decision makers in the industry.  And, our judges include prominent industry professionals, even more opportunities for you to get your work seen.”

“Beginning April 8th we ask you to submit up to three videos between one and five minutes each. The contest closes on May 26th at 5PM Pacific Standard Time.  Winners will be announced on June 11th.”

“There are over $15,000 in cash and prizes including $500 cash and prizes from Adobe, Agency Access, Chimera, Cinevate, Controlled Vocabulary, Dripbook, Glidecam, Hollywood Camera Works, Hoodman, ikan, indisystem, RedRock Micro, Resource, Roberts Imaging, smallHD, Smartsound, and Think Tank Photo.   In addition you can win bragging rights and become an award winning Video Director overnight in one of several of the fifteen categories being awarded.”

“To find out how to submit and to read the fine print please go here: http://tinyurl.com/APAvideo . The contest is open to APA and all creative content creators”.

Check it out I think you’ll want to enter.

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DV Expo Pasadena Bold, Fresh Ideas

Posted: September 21st, 2011 | Author: | Filed under: AJA, Education, Litepanels, Panasonic, SmartSound, video production, Zeiss | No Comments »

Being a advertising photographer and videographer in Los Angeles, California, the DV Expo 11 from Sept. 20-22 in Pasadena is three days of new information about digital video following their log line of “Bold, Fresh Ideas to Inspire and Excite is a natural to attend.

Tuesday was a day of conference training where I was lucky enough to sit in on some of Diana Weynand’s Final Cut Pro X training.  I enjoyed the methods Diana used in explaining the intricacies of the paradigm change in the Final Cut Pro editing software.  She had several assistants that helped attendees follow Diana when they needed help which kept the class moving ahead while not leaving anyone behind.  A following blog post will discuss my impressions of Final Cut Pro X for professional  advertising and editorial photographers getting into video.

Wednesday was another day of training and the opening of the Expo exhibit.  I sat in on the Weynand training of Premiere Pro with another trainer.  Since Premiere Pro is very much like earlier versions of Final Cut Pro following the training was easy but exposed me to Adobe’s tools placement and short cuts. It might be a natural fit for the advertising and editorial photographers already familiar with other Adobe software.  Watch for a posting on my impressions of Premiere coming soon.  At noon the exhibit opened so during lunch and the breaks I got the opportunity to see the latest in gear.  Some of my favorite exhibits were there AJA, Carl Zeiss, Litepanels, Marshall Electronics, Panasonic, and SmartSound software.

Even if you don’t go to any of the conference training it is well worth the time to see the gear in the exhibits and attend the free hour-long sessions taking place around the exhibit floor.  You get to talk with manufacturer’s reps that really know their equipment and see the latest they have to offer plus sometimes even a peek into the future.   The hour long free sessions cover a wide variety of DV related topic and you might be amazed at how much many of these speakers fit into an hour.  On Thursday there is a free session at noon by Jan Livingston on the Panasonic AG-AF100 that will give you a detailed understanding of the features of the popular new camera.

For more information on attending go to www.dv.com.  They also publish some outstanding online and printed magazines covering digital video.

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Secrets of Video for Photographers – New Jersey – Unique Photo

Posted: September 13th, 2011 | Author: | Filed under: AJA, Anton/Bauer, Apple, Beachtek, Chimera, Final Cut Studio, G-Technology, Indislider, IndisliderPro, K-tek, Manfrotto, ManhattanLCD, Panasonic, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, Zeiss | No Comments »

Secrets of video for photographers Friday seminar in New Jersey is more timely than ever for you if you want to have the skills most in demand today.  Saturday workshop info below.

Learn how to make videos that people want to watch. Whether you’re an amateur or professional, learn the techniques that every photographer shooting video should know even if you never take your camera off automatic.  Translate your photographic knowledge in to cinematic genius.  What equipment do you need and when do you need it.  Come and get inspired as well as educated.

The Friday evening seminar will include:

– Visual storytelling

– Basics of camera, sound and lighting techniques

– The latest in video equipment and software for video suitable for photographers getting into video.

– How photographers can apply their present skills to video

– How professional photographers can create new revenue streams

Sept 16, 2011 6 – 8pm

Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007

For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/lee-white-seminar-html.html

Sponsors: Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek

Secrets of video for photographers workshop in Atlanta on Saturday gives you a quick and thorough education in the tools and techniques every photographer should have when doing video.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. Don’t miss this opportunity to hit the ground running in your adventure into video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out for others to enjoy.

The Saturday workshop will include:

– Hands-on experience with camera, lighting and sound equipment

– A chance to direct and shoot talent and a table-top situation

– The importance of workflow including recording formats and camera settings

– How to edit video and output

– How photographers can market their new skill-set

August 27, 2011 9:30am – 4:30pm

Unique Photo SuperStore
123 US Hwy 46 (West)
Fairfield, NJ 07004
Phone: 973-377-2007

For more information or to register go to http://university.uniquephoto.com/e/index.php/classes/secrets-of-video-for-photographers-workshop-with-lee-white.html

Sponsors Panasonic, AJA, Apple, Manfrotto, Zeiss, Sennheiser, Smartsound, Redrock Micro, ManhattanLCD, Beachtek, Indisystems, Chimera, G-Technology, AntonBauer, Red Giant Software, Hoodman, and K-Tek.

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Secrets of Video for Photographers in Portland

Posted: May 27th, 2011 | Author: | Filed under: Apple, Beachtek, Chimera, Education, Final Cut Studio, G-Technology, Hoodman, Indislider, K-tek, Litepanels, Manfrotto, Panasonic, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , | No Comments »

Videos by photographers are more important than ever in today’s environment.  Discover what today’s Art Directors, Editors and Art Buyers are saying about video by photographers. Become informed about the ways you can use video to promote yourself and where you can place your videos to be seen. Hear what advertising and editorial photographers already shooting video are saying. Find out if short form or long form is right for you and your clients and you can use your present still photography in video.

Come join Lee White, professional photographer/videographer and college instructor as he guides you through the tools and techniques needed to help you make video without pulling your hair out.  How to handle the “creative call” and put together a “treatment”.  Avoid the common mistakes that ruin most novice videography.  Learn what camera settings on your HDSLR for video mean and how best to set your camera for different situations.  Find out how to do good audio recordings. See what video gear can help you make better videos.  Find out what is involved with editing your video, adding music and getting it out.

Whether you are a beginning, advanced or professional photographer, you can advance your visual storytelling with video in exciting new ways. You can turn your pictures into moving pictures.  Don’t miss this opportunity to hit the ground running in your adventure into video.
Smartsound will be providing free royalty free music and soundtrack software for every attendee.

Friday night DOOR PRIZE: G-Technology G-Drive mini 7200rpm harddrive – perfect for editing video.

Lecture When: Friday, June 10, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214

Workshop When: Saturday, June 11, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214

For more info and to register go to: http://www.prophotosupply.com/p-events.htm

Hosted by Pro Photo  Supply and ASMP  Sponsored by Chimera, Manfrotto, Panasonic, Apple, Zeiss, Beachtek,  Smartsound, Sennheiser, Hoodman, Indisystems, Manhattan LCD, G-technology, AJA, Red Giant Software, Anton/Bauer, Logicboard,  K-Tek and Casio.

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Secrets of Video for Photographers comes to Portland Oregon

Posted: March 24th, 2011 | Author: | Filed under: Apple, Beachtek, Chimera, Final Cut Studio, G-Technology, Hollywood DI, Hoodman, Indislider, K-tek, Manfrotto, Panasonic, Rawworks, Red Giant Software, Redrock Micro, Sennheiser, SmartSound, Zeiss | Tags: , , , , , , , , , , , , , , , , | No Comments »

Secrets of video for photographers is coming to Portland for two events that takes away the mystery of video production and replaces it with solid information.  More than just tech talk, Lee White also goes over ideas on how to increase revenue streams and creative strategies.

The evening seminar is two hours jammed packed with need to know info!

When: Friday, April 8, 2011
Time: 7:00pm – 9:00pm, doors open at 6:30pm
Where: Newspace Center for Photography
1632 S.E. 10th Avenue, Portland, OR 97214
Cost: General $10, ASMP members & Students $5
Register Now!

All attendees will receive free SmartSound music and SonicFire music editing software .

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Lee White’s evening lecture presentation and videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:
• How photographers can get new clients
• The latest in tools that make video production easier
• The all-important planning stage and what new concepts and costs photographers need to think about
• The importance of post-production
• HDSLR vs Camcorder in video production
• How photographers can apply their present skills to video

The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss,  Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems, Chimera and Casio will be at the event for photographers to see.

_____________________________________________________

Secrets of Video for Photographers workshop

This fast paced all-day workshop is not to be missed.

When: Saturday, April 9, 2011
Time: 9:00am – 5:00pm
Where: Andy Batt’s Studio
2021 SE 11th Ave, Portland, OR 97214
Cost: General $150; ASMP members & Students $100 – Lunch included
Register Now!

All attendees will receive free SmartSound music and SonicFire music editing software .

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands-on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and edit and color grade the video.

The Saturday subjects will include:
• The importance of workflow including recording formats and how to use them to your advantage
• Estimating and planning combined photography and video shoots with forms for estimating video production
• Understanding the lighting, filming and sound techniques needed for video
• Hands on experience with camera, lighting and sound equipment
• Editing and color grading demonstrations
• Common issues in directing talent and a chance to direct yourself
• The importance of post-production

The latest equipment and software by sponsors Apple, Manfrotto, Panasonic, Zeiss,  Sennheiser, Beachtek. Red Giant Software, SmartSound, G-Technology, Indisystems and Casio will be at the event for photographers to see in action.

Lecture and workshop are sponsored by Pro Photo Supply and ASMP Oregon.

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Secrets of Video Production for Photographers – The Next Step

Posted: January 27th, 2011 | Author: | Filed under: Agencyaccess, Apple, Beachtek, Chimera, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Lighting, Litepanels, Manfrotto, Panasonic, Rawworks, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , , , , , , , , | No Comments »

The new workshops are here! All of you that were nice enough to pester me about doing more can relax. Hopefully, there will be one near you. Once again, I’m kicking off the series in LA. This year they are on February 24 and 26 at the famous Fairbanks Studio with a flurry of events to follow.

Taking the step from stills to video can be a challenging one. You will have to learn how to deal with motion and sound, tell the visual story in a different way. There is new equipment to master. Post-production can be much more involved and time consuming. The explosion of interest in video both by clients and photographers in the last couple of years has opened new creative avenues for photographers. More photographers are being asked to create video content so are facing new challenges in estimating, production and post-production. Come and learn about the latest tools and techniques needed to create video. Learn how to better estimate the time and costs involved and how you need to approach video differently than stills while using your photographic talents to your advantage.

Note: Workshop info and date below evening event

Thursday Evening Event – Thursday Feb 24

At the famous Warner Studio now called “The Lot” in West Hollywood
7-9 pm doors open at 6:30 pm parking at
1006 North Poinsettia Place, West Hollywood, CA 90046

Hosted by Hollywood-DI

Lee White’s evening presentation including videos will go over the steps photographers need to know in creating video without tearing their hair out.

During the evening Lee will discuss:

– How photographers can get get new clients
– The latest in tools that make video production easier
– The all important planning stage and what new concepts and costs photographers need to think about
– The importance of post production
– HDSLR vs Camcorder in video production
– How photographers can apply their present skills to video

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, SmartSound, Sennheiser, Beachtek and Chimera among others will be at the event for photographers to see.

Registering for Thursday night February 24 event

Parking is free, please go to www.tiny.cc/LAevening for directions.

How much: APA/ASMP MEMBERS are $15 all others $25 *Please put membership number in special instructions to seller and a discount refund will be given at the workshop as the APA/ASMP member enters.

Questions call 818.399.3540 or email lee@leewhitephotography.com


Saturday Workshop Saturday February 26

9 am- 5 pm at the famous Warner Studio now called “The Lot” in West Hollywood – Limited to 20 participants

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hollywood-DI to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
– Estimating and planning combined photography and video shoots with forms for estimating video production
– Understanding the lighting, filming and sound techniques needed for video
– Hands on experience with camera, lighting and sound equipment
– Editing and color grading demonstrations
– Common issues in directing talent and a chance to direct yourself
– The importance of post production

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You must register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in!

Parking is free in the lot but we must have you registered so security can let you in. You will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephoto.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.


©Lee White


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Secrets at Unique Photo Oct. 22-23

Posted: October 20th, 2010 | Author: | Filed under: Apple, Beachtek, Final Cut Studio, Hoodman, Indislider, K-tek, LaCie, Redrock Micro, Sennheiser, SmartSound, video production, Zeiss | Tags: , , , , , , , | No Comments »

I’m going to Unique Photo Superstore to do my Secrets of Video Production for Photographers.  Friday night is the evening presentation where I do an overview of video production from concept to final output.  Saturday’s workshop is where the funny really begins.  Saturday morning is getting everyone up to speed then the afternoon is filled with shooting and editing.  For more information you can go to:

http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-with-lee-white.html
and
http://www.unique-university.com/e/index.php/classes/secrets-of-hdslr-video-production-for-photographers-workshop-with-lee-white.html

Lee White preparing to shoot commercial with model Maya using Marshall Electronics V-LCD70P-HDMI, Redrock Micro eyeSpy, Beachtech audio adapter DXA-5D

These events are sponsored by Zeiss, Redrock Micro, SmartSound, Beachtek, Sennheiser, Apple, Hoodman, Indisystems, Marshall Electronics, LaCie, Chimera, K-Tek, and Agency Access

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Check Often for New Music from SmartSound

Posted: October 14th, 2010 | Author: | Filed under: SmartSound, video production, Workflow | Tags: , , , | No Comments »

SmartSound the company that brought us the amazing Sonicfire Pro music software and a large customizable music library is adding new music all the time.  The newest additions are Coffee House Rules, Quiet Moments and Eclectric Beats albums.  The best thing about the library is it is searchable and downloadable anytime day or night.  If you are working at two AM on a tight deadline coming up that morning you can find the music you need and in a few moments have it edited into your project.  Find out more at www.Smartsound.com

Three New Music Albums

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